CRM Lifecycle Manager mfx

Your daily pitch

Do you have a passion for CRM and technical advancements  Does the idea of reinventing the traditional lifecycle marketing model excite you Then this is the role for you.

This is an exciting time to join the CRM Lifecycle team at Tipico as we embark on an ambitious project to fully automate the customer lifecycle journey using data science models.

As the CRM Lifecycle Manager (m/f/x) you will contribute to the implementation and technical set up of new cycles/journeys ensuring critical analysis with creative input at every stage. Working in collaboration with our CRM Implementation team you will gain the understanding of the data science models driving our customer lifecycle. Using this knowledge and your own experience of working with markup languages like JavaScript/HTML you will take responsibility for the creation and maintenance of the content databases. These new cycles/journeys will be truly customer centric where each customer communication is hyper personalised and completely relevant to each individual player.  

At Tipico we Win High as a Team and in this role you will thrive if you enjoy challenging the status quo and collaborating with your colleagues to drive change as we begin our transition towards this new concept.  

Your playing field

• As an expert user in a CRM tool (for example: Emarsys Braze HubSpot Salesforce Marketing Cloud or similar) along with your understanding of markup languages like JavaScript/HTML you will implement and maintain the image and content databases to ensure a dynamic and hyper personalised customer communication.
• You will use your experience in the creation of web content to maintain our content databases.
• You will support the rest of the Lifecycle team with implementation and collaborate with the team to develop an indepth knowledge of features functionalities best practices and marketing automation techniques. 
• You will be responsible for developing and executing personalised endtoend CRM strategies and using marketing automation tools to create transactional promotional and informational content strategies.
• In collaboration with colleagues across Tipico specifically with data science product marketing and insights teams you will apply your analytical and solution focused mindset to understand customer behaviour. Working with these teams you will gather relevant insights and apply these when implementing our new lifecycle approach using data science models.  

Qualifications :

Which skills should you bring to the pitch

• Qualification. You are holding a Bachelor or Masters Degree in Business Administration Marketing or similar
• Experience. You bring relevant experience in CRM MarTech Marketing programmatic or a similar role preferably within the iGaming industry.
• Knowledge. You have a good understanding of SQL databases and queries. You also have a good understanding of markup languages like JavaScript/HTML and know how to apply them in your daily work. Ideally you will also have experience in the creation of web content.
• Language skills. English is the official language in our Malta office therefore fluent English language skills are essential. As the #1 sportsbetting provider in Germany German language skills are desirable but not essential
• Data Driven. Analytical affinity combined with a strong understanding of data increases your productivity.
• Processoriented. You are (re) designing complex processes by using your technical understanding and innovative and forwardthinking mindset.   
• Solutionoriented & handson. You are focused on achieving excellent results and able to challenge the status quo by being confident in your abilities and knowledge as well as always open to learn and expand your expertise.   
• Customeroriented. You fully understand what our customers are looking for and continuously put yourself in their shoes to offer the best experience possible.

Additional Information :

This is how we score with you

• Established International Group. We have a solid foundation on which to grow.
• Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support. To make your move to Malta as smooth as possible.
• Competitive Package. We care for our employees offering an indefinite contract competitive salary insurances (private health dental private accident sickness and life) and free parking.
• Onsite childcare. Weve got a game plan to support you and your 3 year old kids.
• Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
• Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
• Events. Sponsored Charity and Team gatherings we like to have fun together as one team and reinforce our connections.
• Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Additional Information

Think a career at Tipicos right for you

Apply now and join our winning team! If you have any questions or comments about this role our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!

Remote Work :

No

Employment Type :

Fulltime