Senior Portfolio Associate
Senior Portfolio Associate
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Job Description
Compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross functional team members to define and deliver new products.
What you will do:
Understand the market positioning and strengths of key competitors
Communicate market intelligence to the appropriate stakeholders
Describe the basic offerings of a product line and their value to the customer
Gather and apply market research in decision making
Assist in the planning design and implementation of a market research project
Understand key products and services in the industry
Research and collect product information service information and marketing literature
Understand and assist in development of an obsolescence plan
Assist with researching new markets opportunities and segments to support new product development
Understand key marketing philosophies around product branding
Identify key elements within a new products Value Proposition that require evidence
Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
Know the market positioning and strengths of key competitors
Understand the differences between customers; nonusers exclusive users competitive users and multibrand users
Apply market data use planning tools and seek expert opinions when analyzing channel strategies
Understand and describe the concepts and importance of sales forecasting
Understand and assist in development of a product lifecycle management (PLCM) plan
Research and apply internal and external data sources for developing pricing
Utilize market data planning tools and expert resources to recommend marketing strategies
Understand measurements of business performance and how to anticipate trends
Minimum Qualifications (Required):
Bachelors degree required
2 years of work experience preferred
Preferred Qualifications (Strongly desired):
MBA preferred
2 years medical device or marketing experience preferred
Required Experience:
Senior IC
Employment Type
Full-Time
