Senior Marketing Integration Manager
Senior Marketing Integration Manager
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Job Description
Job Description
Bring your passion and drive to deliver the most epic and immersive LEGO brand experiences for families with children 212 visiting the LEGOLAND parks and discovery centers. Bring FUN and PLAY to the millions of guests across the world.
Core Responsibilities
- Own and drive the OES (owned earned shared) agenda to maximize the collective impact on brand and business across the LEGO Group and Merlin Entertainments.
Unleash the full potential of the parks and discovery centers within the wider LEGO ecosystemto better support the overall guest journey drive brand love and support the business opportunities across the LEGOLAND parks and Discovery centers
Collaborate closely with all relevant ecosystem touchpoints across the LEGO Group and Merlin Entertainments. Represent Merlin Entertainments towards the wider LEGO organization and global marketing teams.
Maintain and manage a comprehensive global editorial calendar that coordinates content across various platforms and touchpoints ensuring a cohesive brand narrative.
Develop and implement measurement frameworks and KPIs to assess the success of OES activities and adjust strategies accordingly. Facilitate the sharing of learnings and best practices across the marketing community enhancing the overall effectiveness of marketing activities.
Provide actionable insights and recommendations to improve campaign performance and ROI across all media channels.
Ensure that all marketing communications adhere to brand guidelines and messaging is consistent across all channels and markets.
Play your part in our team succeeding
The LEGO Brand Parks and Experience team is a part of LEGO Holding division in the LEGO Group and supports the LEGO mission toinspire and develop the builders of tomorrow. Our overall responsibility is to drive the strategic partnership between the LEGO Group and Merlin Entertainments. Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND and The LEGO Group. Our mission is to deliver fun and immersive experiences that are on an epic scale and spark a lifetime of play creativity and imagination. In this role you will be a part of the team responsible for Brand marketing and innovation within LEGO Brand Parks and Experience team.
Merlin Entertainments Group is the second largest theme park operator in the world. Among others the group owns and operates 10 LEGOLAND Parks 29 indoor LEGOLAND Discovery Centres 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 17 million guests a year.
Do you have what it takes
A longstanding expertise leading a top tier global brand/IP
Strong marketing and brand skills with strong proven record of building brands and work with Owned Earned and Shared channels
Experience in working in a global company and across markets and cultures
Strong digital experience
Strong stakeholder management and communication skills
Proficient in English
Strong team player and high degree of personal integrity
Willing to travel approximately once a month
Additional details on this position
This position will be based in our London Hub
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Employment Type
Full-Time
