Senior Marketing Specialist (Hybrid)
Senior Marketing Specialist (Hybrid)
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Job Description
The Senior Marketing Specialist will be responsible for designing and executing high-impact delegate marketing acquisition and sponsorship lead generation campaigns to drive delegate registrations and qualified sponsorship and exhibitor customer leads for the Sponsorship Sales Team. This role will aim to enhance the brand presence of the Fastmarkets events across the key commodity portfolios drive delegate registrations generate inbound leads and support the conversion of data to Marketing Qualified Leads (MQLs).
PRINCIPAL ACCOUNTABILITIES
Marketing Campaign Management:
- Delegate acquisition: Develop and execute high-performance multi-channel marketing campaigns focused on driving delegate registrations.
- Sponsorship lead generation: Develop and execute high-performance multi-channel awareness and lead generation campaigns focused on generating MQLs.
- Audience engagement: Working with subject matter experts to create compelling content and targeted messaging to attract and engage potential delegates across multiple channels.
- Data-led campaign optimisations: Analyse campaign performance and use data insights to continuously optimise strategies and improve conversion rates.
- Brand building: Contribute to the overall promotion and visibility of the Fastmarkets brand integrating its presence across events content and marketing materials.
Performance Tracking and Reporting:
- Delegate registration reporting: Meticulously track and report on key performance indicators (KPIs) related to delegate acquisition including registration numbers demographics conversion and retention rates.
- Marketing performance measurement: Measure and analyse individual channel performance and the return on investment (ROI) of marketing campaigns demonstrating the impact on delegate revenue.
- Data-led insights: Provide regular updates and insights on campaign performance to stakeholders identifying areas for improvement and future opportunities.
Collaboration and Leadership
- Cross-functional collaboration: Work closely with production sales and operations teams to align marketing activities with overall event goals and delegate targets.
- Stakeholder Management: Effectively communicate campaign progress and results to key stakeholders.
Planning & Campaign Execution:
- Target audience research and segmentation: Conduct thorough market research to identify key delegate segments their needs and create tailored marketing campaigns for them.
- Campaign strategy development: Develop detailed marketing plans including timelines budgets and resource allocation specifically for delegate acquisition.
- Budget Management: Manage delegate acquisition marketing budgets effectively and ensure accurate financial tracking.
- Multi-channel marketing: Execute integrated marketing campaigns across multiple channels including email marketing digital advertising (SEM social media) website optimisation content marketing and advocacy.
- Website optimisation: Collaborate with the Senior Marketing Operations Manager and other relevant stakeholders to optimise website content for delegate lead generation and conversion.
Qualifications :
We recruit talented dynamic people with diverse backgrounds and experiences all united by a belief in our mission to provide the worlds leading and most trusted price reporting events and intelligence service for the markets we serve. Were proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace where everyone feels able to participate and contribute meaningfully.
If you are open-minded curious resilient solutions-oriented and committed to promoting equality then read on...
KNOWLEDGE EXPERIENCE AND SKILLS
We are looking for an individual who is highly motivated driven and have a passion to be part of a fast-paced successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.
Experience:
- Proven track record of success in B2B event marketing with a focus on delegate acquisition.
Skills:
- Lead generation & automation: Strong knowledge of lead generation techniques and experience with marketing automation platforms (e.g. Salesforce Marketo).
- Digital marketing expertise: Proficient in digital marketing tools (email marketing SEM Google Analytics) and data analytics.
- Communication & collaboration: Excellent communication and collaboration skills with the ability to manage cross-functional teams and stakeholders
- Project management: Strong project management skills including experience in budget management timeline adherence and resource allocation.
- Strategic & data-driven: Ability to think strategically solve problems and make data-driven decisions to optimize campaign effectiveness.
- Creative campaign development: Creative and innovative in designing campaigns that drive engagement and ROI across multiple channels.
- Education: Bachelors degree in marketing Business or related field. Advanced degree or certifications in marketing preferred.
Key Interfaces
- Marketing both Events and Central Marketing
- Tech and IT CRM Corporate
- Sales both Events and Subscription Sales
- Production Teams
If youre excited about the role but your experience skills or qualifications dont perfectly align we encourage you to apply anyway.
Additional Information :
Our Values
Fastmarkets people come from all different walks of life. Its this mix of brilliant personalities experiences and insights that gives us that warm open and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are there are six things we all have in common and they form our Fastmarkets values.
Created by our own employees to reflect some of the personal traits that Fastmarkets people have our values are key to what makes our culture unique. They reflect who each of us are and theyre embedded in everything we do. Our values are:
- METRICS DRIVEN. We use insights to improve our customers experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customer-centric in all that we do
- COLLABORATIVE. We are collaborative able to work across teams and capitalise on the diversity of intellect perspectives and experiences.
Youve read a little about us now its over to you!
If you like what youve read so far and think you can see yourself as a Fastmarkets person its time to fill in your application form. This form is an important part of the selection process: its used to determine whether or not youll be chosen to have an interview and acts as a basis for the questions well ask you on the day.
Its vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why youre great.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
