Acquisition Marketing Strategy-Senior Associate
Acquisition Marketing Strategy-Senior Associate
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Job Description
The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet.
As a Senior Associate in Marketing Strategy within the Consumer Bank Acquisition Marketing team your role will involve supporting marketing programs designed to drive profitable growth in newtodeposit households through campaigns across both paid and owned channels. You will be instrumental in developing strategic marketing plans that leverage data for measurable outcomes while effectively navigating a complex organizational structure to influence and gain consensus. Additionally you will work closely with various departments to strategize audience targeting and channel approaches and partner with analytics teams to assess performance and profitability.
Job responsibilities:
- Develop strategic marketing plans using data to achieve measurable results.
- Navigate a matrixed organization to influence partners build consensus and collaborate on audience targeting channel strategies and creative .
- Utilize data and analytics to understand performance test results and profitability.
- Act as a thought leader to persuade and educate across the organization.
- Support forecasting performance reporting and test result analysis.
- Create templates and processes to streamline .
- Support the launch of new initiatives and programs.
- Contribute to the program roadmap and explore new testing opportunities.
- Proactively address needs using a structured problemsolving framework.
- Present strategy and performance updates.
- Collaborate with analytics to drive marketing decisions and optimize performance.
Required qualifications capabilities and skills:
- 5 years in marketing with expertise in performance marketing.
- Skilled at managing multiple projects under tight deadlines.
- Supports roadmap development and testandlearn strategies.
- Strong collaborator and recognized team player.
- Datadriven analytical and a creative problemsolver.
- Focused on achieving quantifiable business results through marketing.
- Detailoriented with a proven ability to take initiative.
- Adaptable to changing priorities.
- Proficient in Microsoft Excel and PowerPoint.
Preferred qualifications capabilities and skills:
- Financial services industry experience preferred.
- Skilled working in a highly matrixed organization and using data to influence stakeholders and partners.
**This role requires you to be in the office 5 days a week in the location listed on the requisition
Required Experience:
Senior IC
Employment Type
Full-Time
