Director Social Media Strategy 24211
Director Social Media Strategy 24211
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Job Description
Wyndham Hotels & Resortsis now seeking aDirector Social Media Strategy to join our team at the Parsippany 22 Sylvan Way location in ParsippanyNew Jersey.
Why Wyndham
By joining Wyndham Hotels & Resorts you will play an integral role in our mission to make hotel travel possible for all. Youll be part of the largest hotel franchise company in the world where we strive to deliver the best value to our owners and guests. Most importantly youll be entrusted to live our unique Count on Me culture set by our core values of integrity accountability inclusive caring and fun. At Wyndham we provide all team members the opportunity to grow through bestinclass training and career development leadership training mentorship opportunities and educational support. Supporting our team members is a top priority which is why we offer competitive compensation and benefits vacation team member appreciation days workplace flexibility and much more. At Wyndham Hotels & Resorts we value and embrace a culture of diversity equity and inclusion that supports team members of all backgrounds and experiences. We cant wait to welcome you!
The Role
Are you ready to shake up social media for the worlds largest hotel franchisor Wyndham Hotels & Resorts is looking for a creative strategic and fearless social media expert to lead the charge in transforming how our iconic brands engage with the world.
This is your chance to shape the voice presence and personality of some of the most beloved hospitality brands drive community engagement and make a direct impact on brand consideration and loyalty. Youll have the freedom (and responsibility! to build gamechanging social strategies forge influencer partnerships and create thumbstopping contentall while working alongside an incredible team of brand marketers media planners and our agency partners.
If youre obsessed with social media trends love storytelling and get fired up about driving business impact through innovative strategiesthis is your dream job!
What youll do
Strategic Leadership
- Own the bigpicture strategy for paid and organic social across all brands and campaigns ensuring we show up on the right platforms with the right message at the right time.
- Define how our brands engage with consumersfrom what we say and how often we say it to which social moments we own.
- Build and execute a community engagement strategy that fosters genuine longterm connections with travelers and loyalty members.
- Lead the charge in platform selection testing and optimization ensuring Wyndham is always ahead of the social media curve.
- Influencer & Creator Programs: Develop a structured approach for onboarding influencers managing property experiences and building out Wyndhams creator network (including an affiliate offering!.
- Tool & Tech Investments: Identify and implement the best social media tools for content creation tracking and measurement.
- Paid Media Collaboration: Work handinhand with the Paid Media team to unlock insights refine performance strategies and ensure social content delivers measurable results.
Content & Storytelling
- Partner with Brand Marketing and our agency to develop onbrand culturally relevant and platformspecific content that makes our brands and Wyndham Rewards shine.
- At times you may step in to create content so familiarity with Adobe Suite or other design tools is a plus.
- Maintain and manage the Organic Social Calendar ensuring consistent highquality storytelling across all priority brands in partnership with Brand Marketing.
- Shape our influencer partnerships helping identify vet and comanage content creation with Brand Marketing team.
CrossFunctional Collaboration
- Partner with Brand Marketing Paid Media and internal teams to ensure social efforts are seamlessly integrated across all marketing touchpoints.
Operational & Financial Management
- Manage North American social media invoicing and collaborate with international teams to ensure timely payments.
- Serve as the primary account owner managing access and permissions across social platforms.
Youll be successful if you have
- Social Media Guru: You live and breathe social trends best practices and platform innovations.
- Creative Storyteller: You know how to create and inspire thumbstopping content.
- Strategic Thinker: You see the big picture and can connect the dots between social brand marketing and business goals.
- DataDriven Decision Maker: You use analytics to optimize and refine content engagement and performance.
- Collaboration & Leadership: You thrive in crossfunctional teams and know how to lead agencies and partners.
- Organized & DetailOriented: Able to flawlessly track execute highcomplexity projects.
- Executive Presence and Public Speaking: Youre a natural when it comes to commanding a roomwhether its an intimate team meeting or a packed conference hall. Youll have the opportunity to engage with stakeholders at all levels from top executives to franchise owners and even take the stage at our global conference.
Required Qualifications/Experience
- 710 years in social media management ideally in hospitality travel or related industries.
- Bachelors degree required; certifications in social media digital marketing or related areas a plus.
COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the worlds largest hotel franchising company by the number of properties with approximately 9200 hotels across over 95 countries on six continents. Through our network of approximately 872000 rooms appealing to the everyday traveler Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany N.J. with offices around the world in London Shanghai Buenos Aires Dubai and more Wyndham employs more than 2000 corporate team members worldwide who are dedicated to the Companys mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brandsthink household names like Wyndham La Quinta Ramada Days Inn and Super 8Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture commitment to flexibility and core values of Integrity Accountability Inclusivity Caring and Fun are just part of what continues to make Wyndham an awardwinning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Job Location: Parsippany 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey 07054
Employment Status: Fulltime
Required Experience:
Director
Employment Type
Full-Time
