Product Marketing Lead - Specialist Doctors xfm

Doctolib is looking for a Product Marketing Lead on the Specialists doctor market for its Product Marketing team in France. You will work directly with Exco members as the CEO of our solutions on the Specialists market segment. You will have a leadership role internally to embark all stakeholders in being more product driven.

What youll do

As a Product Marketing Lead on the Specialists doctor market you define the strategies to maximize growth retention satisfaction usage and follow their implementation. You are also the voice of our 60000 Specialist doctors & 50 million patients users in France. You will work with various teams at Doctolib on a daytoday basis: Product Design Marketing Sales Ops Data

The role includes the following missions:

Market & Customer Insights

• Be the voice of the customers by conducting research on Specialist doctors and patients needs pain points and behaviors
• Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggest partnership and M&A

Product prioritization & discovery

• Partner with Product Management (PM) to identify and capitalize on market gaps and opportunities (bringing strong convictions on products needs)

Product Positioning & Narrative

• Develop and own the positioning strategy on the French market differentiating our solutions from all alternatives and define our product offer pricing and packaging.
• Create and maintain powerful value propositions and messaging frameworks that resonate with target personas.

Usage & Satisfaction

• Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement by Specialist doctors (while reducing churn)
• Partner with PM to translate usage insights into product improvements and feature adoption campaigns

Growth plan

• Design comprehensive gotomarket strategies with 360 launch plans to reach yearly growth targets on Specialists (monitoring KPIs & designing Sales Ops & Marketing actions)
• Ensure successful of launches and campaigns coordinating with Product Marketing Growth Brand & Content Legal Sales Ops etc.
• Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase Specialists satisfaction

Some of the key projects you will be working on:

• Design our GoToMarket strategy to increase our overall Product Market Fit for Specialists Doctors (Clinical solutions Patient Acquisition Digital secretariat and management tools...
• Support the successful launch of our AIbased consultation assistant for Specialists (released in January 2025 and upcoming solutions like our AIbased phone assistant
• Lead key projects such as our partnership with Clinics Partners (Ramsay Elsan etc. or the definition of our longterm plan for Midwives market
• Coconstruct & monitor achievement of Business Plan targets for each growth KPI to feed the annual Doctolib Strategic Plan

Who you are

If you dont meet all the requirements below but believe this opportunity matches your expectations and experience we still encourage you to apply!

You could be our next team mate if you:

• You have 5 years of experience.
• You are experienced in new product launches product marketing management or gotomarket strategy.
• You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fastmoving environment.
• You have strong storytelling & copywriting skills..
• You speak French and English fluently.

Now it would be fantastic if you:

• You are highly results/actionoriented well structured analytical and factbased.
• You are passionate about both our products and our users.
• You recognize yourself in the core Doctolib competencies: Grit Result oriented Team player

What we offer

• Health Insurance
• Quarterly bonus
• Up to 14 days of RTT
• A flexible workplace policy offering both hybrid and officebased mode

• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner )
• For caregivers and workers with disabilities a package including an adaptation of the remote policy extra days off for medical reasons and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation
• Relocation support for international mobilities

The hiring process

• 45 interview with Talent Acquisition
• 60 interview with the Product Marketing Manager (Alice Poupin)
• 60 case study with the manager & Product Marketing Director (Charlotte Saglier)
• Validation with VP Growth & Strategy (Julie Touyarot)

Job details

• Permanent position
• Full time
• Workplace: levallois
• Start date: ASAP
• Remuneration: fix bonus on objectives (according to your profile)

At Doctolib we believe in improving access to healthcare for everyone regardless of where you come from what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We dont just accept diversity at Doctolib we respect and celebrate it!

The more diverse ideas are heard the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know regardless of your and their gender religion age sexual orientation ethnicity disability or place of origin. If you have a disability let us know if theres any way we can make the interview process smoother for you!