Vice President Brand Strategy
Vice President Brand Strategy
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$ 250000 - 300000
1 Vacancy
Job Description
CoreWeave is the AI Hyperscaler delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant efficient and resilient solutions for accelerated computing. Since 2017 CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry we thrive in an environment where adaptability and resilience are key. Our culture offers careerdefining opportunities for those who excel amid change and challenge. If youre someone who thrives in a dynamic environment enjoys solving complex problems and is eager to make a significant impact CoreWeave is the place for you. Join us and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
Build the Brand Behind the Future of Cloud
We are seeking a visionary and handson Vice President of Brand to define and scale a worldclass brand architecture identity system and storytelling platform that positions CoreWeave as the default cloud for the most advanced workloads on Earth.
This role is a foundational brand leadership positionresponsible for brand strategy identity campaigns creative messaging frameworks and crosschannel consistency. Youll guide how our brand shows up across the entire customer and partner journeyexcluding ownership of the website which sits under a separate teamand ensure that every expression of CoreWeave reflects the ambition clarity and innovation that defines us.
Key Responsibilities
Brand Strategy & Positioning
- Own and evolve CoreWeaves global brand strategy including positioning messaging pillars visual identity and tone of voice.
- Partner with the CEO CMO and executive team to translate business strategy into a differentiated ownable brand platform.
- Lead development of a brand architecture that supports CoreWeaves expanding product portfolio verticals and audiences (AI startups enterprise IT developers partners).
- Define how the CoreWeave brand shows up across campaigns investor materials product marketing field events and sales experiences.
Brand Identity & Creative Direction
- Own the visual and verbal brand system partnering with design and creative resources to scale the CoreWeave look and feel globally.
- Oversee production of brand guidelines asset libraries and toolkits used by internal teams and external partners.
- Collaborate with creative content and campaign teams to ensure onbrand across every customerfacing momentdigital print video experiential AR/VR and beyond.
- Act as brand guardian across all channels and surfaces (excluding the website) maintaining consistency while enabling flexibility.
Campaigns Storytelling & Global Consistency
- Lead crossfunctional initiatives to build breakthrough brand campaigns that drive awareness relevance and emotional connection.
- Partner with comms product marketing and demand gen teams to amplify brand moments around launches partnerships events and corporate storytelling.
- Ensure CoreWeaves brand is globally scalable culturally sensitive and adaptable across markets languages and customer types.
- Champion brand innovationexploring emerging channels content formats and creative experiences.
CrossFunctional Enablement
- Enable all marketing sales talent and partnerfacing teams to be effective storytellers and brand ambassadors.
- Build and scale a brand center of excellence including training templates creative review processes and brand measurement systems.
- Work closely with internal teams and external agencies on brand campaigns creative development and event experiences.
Measurement & Brand Health
- Define and track brand awareness perception preference and consistency metrics using both qualitative and quantitative methods.
- Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents.
- Translate brand performance into actionable strategies that support both topoffunnel awareness and longterm brand equity.
What You Bring
- 15 years of experience in brand leadership roles within highgrowth B2B tech AI cloud or infrastructure companies.
- Proven ability to create and scale categorydefining brands across global markets and technical audiences.
- Experience building cohesive flexible brand systems that scale across channels business units and cultures.
- Strong creative judgment storytelling instincts and ability to translate business strategy into brand expression.
- A portfolio of work that demonstrates impact on brand equity campaign performance and customer connection.
- Skilled in crossfunctional collaboration with the executive presence to influence senior leaders and Csuite stakeholders.
- Experience working with and managing external brand design and creative agencies.
- Familiarity with brand health measurement qualitative research and brand lift/perception studies.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $250000$300000. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience.
What We Offer
The range weve posted represents the typical compensation range for this role. To determine actual compensation we review the market rate for each candidate which can include a variety of factors. These include qualifications experience interview performance and location.
In addition to a competitive salary we offer a variety of benefits to support your needs including:
- Medical dental and vision insurance 100 paid for by CoreWeave
- Companypaid Life Insurance
- Voluntary supplemental life insurance
- Short and longterm disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- FamilyForming support provided by Carrot
- Paid Parental Leave
- Flexible fullservice childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
At CoreWeave we are committed to operating as a hybrid workplace offering employees flexibility in how they structure their time between inoffice and remote work. We recognize the significance of fostering connections collaboration and creativity within our office culture and its positive impact on our business. Our philosophy operating as a hybrid workplace underscores our dedication to enabling employees to tailor worklife balance to their individual preferences.
For those who do not live within 30 miles of one of our offices we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets. Onboarding is essential to your success. New employees not based out of an office will be invited to attend onboarding training at one of our hubs within their first month of employment. We continue to foster a collaborative environment by bringing teams together quarterly.
California Consumer Privacy Act California applicants only
CoreWeave is an equal opportunity employer committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA) CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process unless such accommodation would cause an undue hardship. If reasonable accommodation is needed please contact:
Required Experience:
Chief
Employment Type
Full Time
