Lifecycle Marketing Specialist 299314
Lifecycle Marketing Specialist 299314
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
ThisisANZ Worldline Payment Solutions
ANZ Worldline Payment Solutions is a joint venture between one of Europes leading payment technology companies Worldline and ANZ Banking Group.
We launched in Australia in early 2022 providing instore and ecommerce payment solutions to around 60000 Australian businesses. Since then weve built a new modern technology platform to enable us to bring an exciting roadmap of products and solutions to our customers as payments technology and consumer preferences evolve.
Whats it like to work with usWe bring together the spirit of a fintech with the heritage of a big four bank. And while our expertise products and services make us a leader in payments our people purpose values and culture are the core of our organisation. As an equal opportunity employer we know our success comes from new insights diverse points of view and the energy of every member of our growing team.
Its an exciting time to be part of our team. Find out more about ANZ Worldline Payment Solutionshere.
The opportunity:
At ANZ Worldline Payment Solutions we are looking for an experienced passionate and resultsoriented Lifecycle Marketing Specialist to join our Marketing team within the Chief Strategy Marketing and Communications office.
In this role you are responsible for managing and optimising the customer journeyfrom the first point of contact with a brand all the way through retention and loyalty. The role is all about delivering the right message to the right person at the right time using channels like email SMS push notifications inapp messaging and more.
Daytoday responsibilities
1. Understanding the Customer Journey
- Map the Customer Lifecycle: Identify and analyse each stage of the customer journeyfrom awareness and consideration to purchase retention and advocacy.
- Segment the Audience: Use datadriven insights to categorise customers based on behavior demographics and purchasing patterns.
2. Developing Targeted Campaigns
- Personalise Messaging: Craft tailored content and offers for specific segments at various lifecycle stages to enhance relevance and engagement.
- Adopt a MultiChannel Approach: Reach customers where they are through a mix of email social media inapp messaging direct mail and more.
3. Driving Customer Engagement
- Lead Nurturing: Deploy targeted communications to guide prospects through the funnel with valuable and relevant content.
- ReEngagement Initiatives: Launch campaigns aimed at reactivating dormant users or reducing churn among atrisk customers.
4. Leveraging Data and Insights
- Monitor Campaign Metrics: Track performance indicators like open rates clickthroughs conversions and retention to evaluate success.
- Analyse Customer Behavior: Gain deeper understanding of preferences and behaviors to inform smarter marketing decisions.
5. Fostering Collaboration
- CrossFunctional Alignment: Work closely with sales product and customer support teams to ensure cohesive messaging and a seamless customer experience.
- Create Feedback Loops: Implement systems to capture and act on customer feedback to refine marketing strategies continuously.
6. Utilising Automation & Technology
- Marketing Automation: Employ tools to streamline campaign management trigger timely messages and enhance customer interactions.
- CRM Management: Leverage Customer Relationship Management systems to centralize and utilise customer data effectively.
7. Optimizing Performance
- A/B Testing & Iteration: Test various strategies creatives and channels to discover what works best and refine based on results.
- Maximise ROI: Allocate budget based on datadriven insights to optimise performance and return on investment.
8. Strategic Growth Planning
- Develop LongTerm Strategies: Align lifecycle marketing efforts with broader business objectives and evolving market dynamics.
- Promote Customer Advocacy: Launch programs that encourage loyal customers to become brand advocates supporting referrals and loyalty initiatives.
What we are looking for:
- Over 5 years experience in digital marketing customer experience and customercentric roles.
- Minimum 3 years of proven success in developing and delivering effective lifecycle marketing strategies.
- Solid experience in B2B customer experience ideally within global organisations or marketing agencies.
- At least 5 years experience in stakeholder engagement and communication within complex matrixed environments.
- Digital & Technical Expertise:
- Proficient in digital marketing platforms such as Google Analytics Google Ads Facebook Ads Manager and SEO tools.
- Handson experience with web and marketing platforms including Adobe Experience Manager Pardot and Salesforce Marketing Cloud.
- Experience in designing and optimizing customer experience funnels.
- Skilled in social media community management and engagement strategies.
- Soft Skills & Mindset:
- Consultative mindsetfocused on uncovering opportunities and solutions rather than accepting roadblocks.
- A collaborative team player with a proven ability to work across geographies departments and external partners.
- Strong relationshipbuilding capabilities within a matrixed organisation.
- Highly resourceful selfstarter with a track record of navigating complexity and ambiguity.
- Strong attention to detail creative problemsolving skills and ability to brief executive leadership effectively.
- Business Acumen:
- Commercially savvy with a strong understanding of financial metrics and business drivers.
- Passionate about achieving KPIs and driving measurable growth.
- Experience in financial services is a plus.
- Personal Attributes:
- Curious experimental and passionate about digital innovation and emerging web technologies.
- Ability to thrive in a dynamic fastpaced environment while managing competing priorities with ease.
Benefits
At ANZ Worldline Payment Solutions we work in a flexible environment that empowers you to learn grow and accelerate your have access a great mix of benefits including:
- A range ofhealth and wellbeing discounts for gym nutrition sporting gear providers.
- Learning and development opportunities to build your skills.
- Additional leave options to support families work in the community or take a career break. Youll also earn loyalty leave for your tenure.
- Regular opportunities to connect socially as a team.
- Volunteering leave to support Corporate Social Responsibility activities.
- Plus other perks and benefits (e.g. novated leasing options).
We have modern offices and services to support our people including a parents room prayer room and end of trip facilities. We also provide employee assistance services including counselling to support managers employees and their families.
Shape the evolution
We are on an exciting journey towards the next frontiers of payments technology and we look for problem solvers people with passion a cando attitude and a hunger to learn and grow. Here youll work with colleagues from around the world and take on unique challenges as a team to support businesses right across Australia. With an empowering culture strong technology and training opportunities we help you accelerate your career wherever you decide to go. Join our global team of 18000 innovators to shape the payments evolution.
Learn morehereabout working at ANZ Worldline Payment Solutions.
#LIDNI
Required Experience:
Unclear Seniority
Employment Type
Full-Time
