Junior Brand Manager Immunology
Junior Brand Manager Immunology
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Job Description
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patientcentric strategies including CLM engagement and customization within AbbVie business code of conduct policies and all applicable laws and regulations.
Responsibilities
- Collaborate with Brand Team and InField Team members facilitate crossstakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patientcentricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and nontraditional partnerships multichannel opportunities and multistakeholder initiatives in order to meet strategic brand objectives.
- Ensure all infield materials strategies and tactics are aligned in order to drive momentum of strategic brand objectives
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- As Brand Team Leader (if applicable)
Lead the Brand Team around a brand vision and objectives that are shared by all members.
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
Continuously encourage Brand Team members collaboration and foster team spirit.
Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Qualifications :
Qualifications
List required and preferred qualifications (up to 10. Include education skills and experience.
- Bachelors degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all nonEnglish speaking countries)
- Preferred:
Marketing track record of success within pharmaceutical industry (Rheumatology Immunology)
Sales track record of success within pharmaceutical industry
Masters degree or equivalent
Key Stakeholders
External: Patients Health Care Professionals Key Opinion Leaders payers agencies (MR PR digital)
Internal: Infield teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
