Canada Product Marketing Manager Pharmacy
Canada Product Marketing Manager Pharmacy
Posted on :
22-04-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 95800 - 103000
Vacancy
1 Vacancy
Posted on :
22-04-2025
Job Description
PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and realtime patient insights. For over 20 years the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception PointClickCare has grown exponentially with over 2200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canadas Most Admired Corporate Cultures PointClickCare leads the way in creating cloudbased healthcare software.
At PointClickCare we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here youll discover a space where your talents can thrive your career can grow and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.
Join us and be part of a team that is making a real impact.
To learn more about us check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Team Summary:
Join a dynamic remote team dedicated to championing the voice of our customers within the business and shaping a clear compelling and consistent voice for our products in the market. As strategic members of the marketing team we drive and enable endtoend solution growth and retention. This is an exciting opportunity to make a meaningful impact in the healthcare industry while working with a passionate team committed to positive change.
Position Summary:
Reporting to the Director Product Marketing the Product Marketing Manager for the Pharmacy segment at PointClickCare is a primary representative from the Marketing team owning gotomarket and new product launch planning and . You will serve as a bridge between product development and market needs ensuring our solutions resonate with our audiences. In this role you will be the customerfacing subject matter expert responsible for understanding customer needs and buying criteria developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel and supporting prospect education and lead generation/nurture programs.
In addition to working with the Marketing team you will regularly collaborate crossfunctionally with Sales Product Management Customer Success Professional Services and others. This role requires strong diplomatic skills including knowing when to push back and when to dive in.
Key Responsibilities:
- Product Marketing Strategy Product Positioning and Messaging:
- Develop product positioning value propositions and messaging that resonate with the buying audience
- Support the launch of new products and key feature releases defining product positioning unique sales propositions as well as scoping and creating the required tools and collateral. Develop enhance and own distribution of publicfacing product marketing materials.
- Lead product introduction/launch planning including development and measurement of KPIs
- Collaborate with marketing peers to drive development of a variety of content including sales decks solution sheets customer stories and testimonials thought leadership and campaign and other assets
- Act as key Subject Matter Expert (SME) supporting complex sales inquiries customerfacing product education and roadmap updates.
- Sales Enablement:
- Communicate the value proposition of the products to the sales team and collaborate to develop the sales tools that support the selling process of PointClickCares solutions.
- Market Intelligence/Customer Insight:
- Collaborate with teams to conduct indepth market research to identify trends customer needs and competitive landscape using the insights to develop effective marketing strategies that align with our goals and initiatives.
- Be the expert on our customers how/why they buy and their buying criteria regulatory considerations etc. with particular focus on different segment demands.
- CrossFunctional Collaboration:
- Work closely with members of the product management team to ensure alignment of product features benefits and gotomarket strategies.
- Collaborate with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.
- Guide marketing programs brand management and digital marketing teams to ensure that appropriate product themes are communicated to the market.
- Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions and tools to leverage in sales scenarios.
- Provide guidance to marketing teams on themes for programs and events ensuring they are equipped with content to deliver to customers/prospects.
- Partner with Sales Enablement to lead sales training on new products/capabilities including regular updates on product enhancements.
Skills & Qualifications:
- Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
- 46 years in product marketing
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing
- Experience with B2B SaaS healthcare technology required
- Strong written and verbal communications skills from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audiencebase
- Knowledge of marketing principles and practices
- Excellent time management interpersonal communication decision making and organization skills
- A roll up the sleeves attitude; a selfstarting orientation with the intense drive to make things happen
- Polished professional with an enthusiastic attitude who thrives in fastpaced environments with an ability to adapt to change.
Preferred Experience:
- Experience with the longterm care pharmacy industry highly preferred
- Understanding of relevant regulations compliance and market dynamics impacting Skilled Nursing and Senior Living
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing a plus
$95800 $103000 a year
AtPointClickCare base salary is one of the many components that make up our total rewards Canada base salary rangefor this position is $95800 $103000 bonus benefitsnonovertime eligible. Our salary ranges are determined byjob and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range individual compensation is determined by jobrelated skills and knowledge relevant experienceincluding professional and lived experience and/or work location. Your recruiter can share more information about ourtotal rewards package during the hiring process.
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PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race religion national origin status age sex sexual orientation gender identity or expression marital or domestic/civil partnership status disability veteran status genetic information or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.
When you apply for a position your information is processed and stored with Lever in accordance with Levers Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information and may use it in relation to future positions to which you apply or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information or if you would like to ask to access correct or delete your information please contact PointClickCares human resources team:
PointClickCare is committed to Information Security. By applying to this position if hired you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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