Director Paid Media
Director Paid Media
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
About us:
Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing communications innovation and consumer engagement technology we provide transformative results for our clients.
Brado offers market research and strategy services digital marketing services as well as an integrated consumer engagement technology solution.
The Role:
The Paid Media Director is the right hand person to the Group Director of our Digital Marketing team. Covering campaign performance reviews and audits managing large scale budgets across multiple channels and mentoring the team this person is a handson leader both internally and with our clients. This person will have direct management of a team. This person must have growing interest and competency in optimizing processes and work output and strong passion for motivating people to deliver strong performance.
Key Areas of Responsibility
Develop and oversee comprehensive paid media strategies across channels such as search social programmatic and display.
Responsible for work quality and consistency of the team working on select Brado paid media accounts
Monitor and analyze campaign performance using tools like Google Analytics Facebook Ads Manager and other platforms; provide actionable insights.
Strategic consulting: Identifying and proposing campaign opportunities based on business market and industry insight to executivelevel points of contact.
Completing audience research and segmentation planning selecting of channel mix and outlining messaging strategy.
Sets businesslevel and campaignlevel goals for campaign launches and outlines our approach to measuring success
Present campaign strategies performance reports and recommendations to stakeholders or clients.
Optimizes Return on Ad Spend (ROAS) and lead generation for assigned clients differentiating between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
Develops integrated digital marketing strategies in collaboration with other departments and client teams
Responsible for budget allocation and management of typically two hundred and fifty to five hundred thousand dollars each month and ensuring clients KPIs are being met
Stay ahead of industry trends and emerging technologies to incorporate innovative strategies into campaigns.
Build relationships with external vendors and platforms to negotiate media buys and explore new opportunities.
Requirements
10 years of digital campaign creation and optimization
Bachelors degree in marketing or equivalent experience
Aligns with our values: People Commitment Aspiration Trustworthiness & Impact
Proficient in leveraging Excel Google Analytics and/or GA4
Expertise in Google Ads Meta and LinkedIn required
Healthcare or Higher Education experience preferred
Excellent editing skills and attention to detail.
Benefits
- Health Care Plan (Medical Dental & Vision)
- Retirement Plan 401k IRA)
- Life Insurance (Basic Voluntary & AD&D)
- Paid Time Off (Vacation Sick & Public Holidays)
- Family Leave (Maternity Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Required Experience:
Director
Employment Type
Full-Time
