Job Title

Digital & Analytics Product Manager HDFC Bank Relationship

Function

Sales

Department

HDFC Bank Relationship

Reporting To

(Title)

Head Partnership HDFC

Unit

Aditya Birla Sun Life Insurance Ltd.

Location

Mumbai

Business

Life Insurance

Date

1 Job Purpose

Engage with bank on identifying digital initiatives and implementation of the same. Work internally with teams for uptake of digital tools. Drive efficiency in the system through analytics and identify opportunities and white spaces

2 Dimensions

What are the areas (in quantitative terms) the job has an impact on

Areas

Dimension

Remarks

1.

Stakeholder & Escalation Management

Product Process Digital Issuances Query Resolutions Partner Management

2.

Executing Business Strategy

Sales Enablers Initiatives Brand Visibility Product Mix Product positioning

3.

Enhancing Sales Productivity & Process Adoption

FLS/FLM SP/Br Activisation Incentive/Sales Progressions through analytics

3 Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit

Key Challenges

• Constant alignment with respective stakeholders/departments within ABSLI.
• Manage constant comparison with other insurers in terms of product process and manpower productivities
• Maintain the balance between ABSLI process requirement and expectations of the Channel partners.

4 Principal Accountabilities

Accountability

Supporting Actions

Business Development & Partner Management

• Execute Account strategy for the relationship
• Account ring fencing
• Engage vertical and horizontally including the senior management and sales team of the Partners to drive ABSLI business objectives
• Continuously engage with Bank stakeholders to influence them on ABSLI proposition to explore alternatives to achieve business growth through analytics and digital adoption
• Generate ideas and alternatives with respect to processes technology products and new lines of categories to achieve set business objectives with the partner.
• Gather and analyze inputs from data analytics competition benchmarking market intelligence new products in the market etc. to apply learnings for partner business
• Engage with partners to achieve exclusivity continuously explore ways to give better value and profitability

Analytics for Prompt decision making

• Branch wise FLS wise zone wise internal FLS productivity ATS product penetration persistency
• Oversee data analysis to ensure sharper data cuts are used based on inferences trend analysis etc.

Regularly managing and optimizing routine tasks & Driving new Initiatives

• Overseeing daily operations through collaboration with sales heads department leaders and channel partner
• Improving adoption of current processes to optimize efficiency and productivity.
• Influencing Bank on ABSLI critical initiatives/ strategies to implement in the channel
• Identifying core pain points and solving for optimal channel efficiency
• Serving as a subject matter expert handling inquiries and developing action plans to address them and assisting with the preparation and dissemination of communications to field sales staff

Product Process & Digital

• Undertake competition benchmarking on a regular basis across aspects such as products processes and technology to continuously innovate gather intelligence on disruptions in the market.
• Drive technology and process integration with bank on digital bank systems products LI visibility compliance etc
• Evaluate and generate ideas for improvements related to APIs technology etc.
• Identify opportunities to enhance and give customer delight through efficient and simple processes

5 Job Purpose of Direct Reports

NA

6 Relationships (If Applicable)

Internal

Frequency

Nature

External

Frequency

Nature

7 Organizational Relationships (Separate Annexure to be

Attached)

KPI

Output

Achieve Channels TOP Line Objectives

40

Mindshare

15

Input

Input management through analytics

20

New Digital Process Adoption

Driving Initiatives for Growth Digital Engine Drivers and its adoption

25

SIGNOFF

Signature

Name

Date

Job Analyst

Signature

Name

Required Experience:

Chief