Head of Product Marketing Business AI 422163

We help the world run better

At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purposedriven and futurefocused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choosefrom.

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better faster and smarter. Its what we call Business AI. With Generative AI SAP is helping our customers and partners leverage AIdriven business benefits. AI is embedded in our business applications from day one allowing organizations to streamline operations enhance decisionmaking and create entirely new business opportunities. And with Joule our generative AI copilot everyone in the organization can get work done faster and more efficiently asking Joule questions right in natural language and in the flow of their work.

To accelerate the impact of SAP Business AI we are seeking a Head of Product Marketing Business AI to define and lead the product marketing strategy for SAPs AI portfolio. This is a people manager role responsible for guiding a team of highperforming product marketers and working crossfunctionally across product sales and corporate marketing to establish SAP as a leader in AIpowered solutions.

The Role:

As a Product Marketing Leader you will be at the forefront of SAPs Business AI strategy and product innovation overseeing all aspects of Product Marketing for Business AI. You will be responsible for driving core content adoption thought leadership and business impact across SAPs Business AI offerings. Your focus will be on crafting compelling narratives and content as well as powerful messaging and storytelling across all channels partnering with Product Management and Engineering to influence product direction based on customer and market insights.

In this role you will:

• Lead and develop a team of product marketing professionals to deliver highimpact marketing strategies content and marketing initiatives for SAP Business AI.
• Define and execute endtoend marketing strategies for SAPs AIpowered solutions including positioning messaging narrative core content and influence/participate in commercialization strategies and communications.
• Establish clear value propositions for Business AI portfolio ensuring alignment across SAPs solution areas and product teams. Be deeply curious about market competition to craft a differentiated positioning.
• Partner closely with Product Management to influence product development based on market insights customer needs and competitive trends.
• Own SAP Business AIs launch strategy including product disclosure positioning messaging frameworks and integrated marketing campaigns to drive adoption and growth.
• Collaborate with SAPs Corporate Marketing Communications and Field Marketing teams to activate AI messaging across all marketing channels including website events and campaigns among others.
• Represent SAP as a thought leader in AI engaging with customers partners analysts and the broader industry to shape market perception and drive demand.
• Lead crossfunctional initiatives across sales enablement and customer success to ensure strong of gotomarket plans.
• Measure and track business impact and market adoption refining strategies based on datadriven insights.

Experience & Skills:

• Proven experience leading Product Marketing teams crafting compelling narratives messaging and positioning for a complex product portfolio.
• Deep understanding of AI technologies and enterprise software with the ability to translate technical innovations into business value.
• Strong leadership experience including direct people management coaching and scaling highperforming teams.
• Expertise in crafting clear compelling and differentiated content that resonates across B2B audiences and stands out in the market.
• Strong understanding of global markets with the ability to adapt messaging for regional and industryspecific needs.
• Excellent communication and presentation skills with experience engaging with executives analysts and highprofile industry stakeholders.
• Ability to collaborate across marketing product and sales teams driving consistency and impact.
• Datadriven mindset leveraging customer insights and market research to refine and validate messaging strategies.

Requirements:

• 15 years of experience in product marketing gotomarket or related roles in enterprise software with a strong preference for AI/ML technologies.
• 5 years of people management experience leading and developing marketing teams.
• Bachelors degree in Marketing Business Computer Science or a related field (Masters/MBA preferred).

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in endtoend business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purposedriven and futurefocused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it SAPyou can bring out your best.

We are ethical and compliant

Our leadership credo: Do whats right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAPs values and shape SAPs culture of integrity by demonstrating and championing ethical and compliant behavior towards all stakeholders.

We win with inclusion

SAPs culture of inclusion focus on health and wellbeing and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an email with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Compensation Range Transparency

SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is(USD) actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:SAP North America Benefits.

Requisition ID: 422163 Work Area: Marketing Expected Travel: 0 10 Career Status: Executive Employment Type: Regular Full Time Additional Locations: #LIHybrid.