SAP iXp Intern - Content Marketing 423204

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About the SAP Internship Experience Program

The SAP Internship Experience Program is SAPs global strategic paid internship program that provides university students with opportunities to find purpose in their careers.

Three reasons to intern at SAP

1.Culture of collaboration: Meet with mentors make new friends across the globe and create a thriving personal network.

2.Projectdriven experience: gain crossfunctional skills from our virtual and inperson learning sessions diverse subject matter experts and project deliverables.

3.Gain visibility: with the SAP Internship Experience Program in your title youll have a global network of SAP leaders entrepreneurs and career development opportunities at your fingertips.

What youll do:

Position title:SAP iXp Intern Content Marketing

Location:Hybrid Bellevue

Expected start date:June 2025

Duration:6 12 months

Working hours:Fulltime 40 hrs./week)

• The Enterprise Content Strategy Team is looking for a creative curious and driven intern to help us expand the reach and impact of our flagship podcast SAP Concur Conversations. This podcast is a critical thought leadership channel for the business and as a key contributor youll help shape its future.

In this role youll be at the forefront of our efforts to grow listenership explore innovative content formats like video and micropodcasts and strengthen our crosschannel promotion strategy. Youll research podcast trends assess the competitive landscape and use SEO and analytics insights to help inform our evolution. Youll also play a handson role in creating engaging supporting content enabling internal teams and building promotional toolkits to amplify the podcasts impact.

This internship is an exciting opportunity to build your content marketing skills gain realworld experience and be part of a collaborative team thats always pushing creative boundaries.

During this internship you will:

• Support the endtoend podcast production process including writing show notes tracking episode status and analyzing episode performance
• Create engaging supporting content including episode summaries transcriptbased blog posts and an eBook grouping podcast themes and standout quotes for use across various marketing channels
• Explore new formats and distribution channels including YouTube video podcasts and micropodcasts and contribute to creative development and content planning for each
• Research and analyze competitor podcasts identifying trends standout strategies and opportunities to differentiate and elevate SAP Concur Conversations
• Brainstorm and pitch creative ideas to increase engagement enhance the listener experience and elevate the podcasts role within the broader content strategy
• Monitor podcast performance using analytics tools and improve upon reporting by exploring opportunities to access more granular platform data (Spotify Apple Podcasts etc.
• Develop an internal enablement toolkit to help crossfunctional teams leverage podcast content including a quote bank guidance on partnering with the podcast and tips for internal amplification
• Build guest speaker promotional kits that include social media content audiograms and suggested messaging to make it easy for guests and internal stakeholders to promote new episodes
• Collaborate with a fun forwardthinking content marketing team that values creativity storytelling and smart strategy

How this project will drive real business impact and results:

The SAP Concur Conversations podcast is a strategic and highperforming thought leadership channel in our content ecosystem driving thousands of listens annually and contributing directly to web traffic engagement metrics and brand visibility. The podcast plays a key role in building brand trust accelerating buyer journeys and deepening customer relationships.

Your work will directly support a podcast that:

• It is featured in prospect and customer campaigns demand generation efforts and social media programs making it a key lever for awareness and conversion.
• Acts as a relationshipbuilding tool showcasing real customer voices and authentic stories that foster loyalty advocacy and deeper emotional connection.
• Serves as a platform for differentiation in a competitive marketplace enabling us to express thought leadership and perspective in dynamic human ways that written content alone cannot.
• Helps strengthen the reputation of SAP Concur as the market leader in travel expense and spend management.
  

The insights deliverables and creative input you bring to this role will influence how we connect with audiences engage decisionmakers and elevate our brand voice across channels. Your contributions will have real visibility and influence helping drive the evolution and expansion of a channel that sets us apart in the market.

What you bring:

Were looking for someone who takes initiative perseveres and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Education: Pursuing a bachelors degree in marketing business communications or a related field
• Eligibility: Must be currently enrolled or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp apprenticeship associate bachelors masters or JD/PhD program

Desired skills/experience to be successful in this role:

• Youre a strong communicator and love storytelling in all forms
• Youre organized intellectually curious and comfortable managing multiple priorities and balancing deadlines
• You have an interest in podcasts digital marketing or content strategy
• You thrive in a collaborative environment and are eager to take initiative
• Experience with reporting tools like Adobe Analytics design tools like Canva and/or podcast hosting platforms like Acast is a plus but not required

Meet your team:

The Enterprise Content Strategy Team owns the creation lifecycle and adoption of highimpact marketing content and messaging that supports both the buyer and customer journeys. We act as strategic partners to our global and regional marketing teams using customer insights and market trends to shape compelling content that resonates and converts.

We serve as a bridge between corporate global and field marketing teams ensuring consistency of voice message and brand across every touchpoint. Our mission is to create highquality scalable content that drives awareness deepens engagement and contributes to pipeline growth for Enterprise Americas. Were also focused on reducing duplication amplifying key stories and aligning content with the moments that matter most.

Were a collaborative creative and passionate team that thrives on bringing bold ideas to life. Some of us are based in our Bellevue office while others are fully remote but we stay closely connected and highly engaged through strong communication mutual support and a shared sense of purpose. Were excited to welcome a new team member whos eager to learn contribute and grow alongside us.

We win with inclusion

SAPs culture of inclusion focus on health and wellbeing and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an email with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 423204 Work Area:Marketing Expected Travel: 0 10 Career Status: Student Employment Type: Limited Full Time Additional Locations: #LIHybrid