PR Manager
PR Manager
Posted on :
22-04-2025
Employer Active
1 Vacancy
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Job Description
Job Details
Progress Irvine CA
Full Time
$115000.00 $135000.00 Salary
Description
Hybrid Work Model
Job Summary:
Sega of America (SOA) is seeking a Communications Manager who will drive product PR campaigns and collaborate on the earned influencer strategies for several key brands throughout North and South America. In this position you will play a critical role in crafting and telling the story of each game to players media and content creators. Reporting to SOAs Senior Director of Communications the ideal candidate has a minimum of 4 years of public relations experience in the gaming industry and is passionate about games and players. This role will initially support Creative Assembly and Sports Interactive initiatives and franchises including Total War and Football Manager.
Duties and Responsibilities:
- Drive the overarching Americas communication strategy and lead the campaign narrative for multiple game launches while collaborating with product marketing transmedia studio development and community teams.
- Act as subject matter expert for assigned titles and represent SEGA IP to external media & influencers.
- Arrange and attend live or virtual communications events such as handson presentations and media tours.
- Be the point of contact for all endemic and nonendemic media contacts throughout NASA; work with agency partners on both NA and LATAM projects and media relations.
- In partnership with UK based studio development and Sega West Publishing PR / Communications teams build and execute first look handson preview and review strategies across the West resulting in maximum press coverage.
- Manage US and LATAM PR agencies in activities ranging from daytoday operations to executing breakthrough promotions and reporting.
- Manage all PR assets including ideation approval and publishing to achieve preset PR beats.
- Outline write and secure approval of press releases media advisories newsletters and other messaging.
- Work closely with NASA and EMEA publishing teams to oversee earned content creator programs spanning streaming and VOD. (Depending on studio and campaign.
- Analyze and report earned media campaign results with a focus on quantifiable metrics utilizing PR analytics tools such as Meltwater or Level Up.
- Working inoffice is an essential function of this position. This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
- For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
- To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
- To enhance the sharing of information necessary to effective job performance and product creation.
- To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.
Qualifications
Qualifications and Skills:
- 4 years experience in a public relations role gaming industry experience preferred.
- Deep knowledge & experience working on PC focused Strategy / Sports IPs
- Experience working with key media outlets in NA & across LATAM.
- Excellent project management and PR planning skills; experience with global coordination or planning preferred
- Knowledge of media landscape and competitive products within the gaming industry.
- Strong verbal written and reporting skills.
- Proficient with Photoshop Excel PowerPoint SharePoint and PR measurement tools preferred.
- Open to flexible hours while working with overseas teams.
- Positive and professional attitude.
- Expanded nonmedia media contacts a plus.
- Strong existing relationships with media and content creators a plus.
- Experience utilizing first party communication tools a plus.
- Experience working directly with development teams and studio executives is a plus.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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