Sr Marketing Cross Channel Analyst
Sr Marketing Cross Channel Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
This position is a hybrid inoffice role that works out of our Boston HQ. MondayThursday will be working in office and Friday is WFH. This is not a virtual / remote position.
*At this time Wayfair does not provide sponsorship for employment authorization for this position.
The Sr. cross channel analyst is a marketing generalist who supports the CMO function for Wayfair Canada specifically to drive performance marketing success. This person is the resident expert on marketing channel performance for the brands steers the marketing strategic planning process (i.e. forecasting and roadmap collaboration) and leads the thinking on multichannel marketing strategies (e.g targeting) that improve channel effectiveness and customers health.
What Youll Do:
- Marketing Performance: Own the marketing performance narrative in all formal and informal touchpoints. Execute deepdive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to department leadership. Own all formal reporting.
- Channel Effectiveness: Deep understanding of full marketing funnel to serve as strategic thought partner to marketing channel teams. Hold individual channels accountable for test rigor and business results. Draw connections across channel roadmaps (e.g. between prospecting & email) to improve overall customer experience to amplify channelspecific performance. Promote a balanced focus on operational excellence.
- Strategic Planning: Drive the ad spend forecasting process with the channel leads to ladder up into the broader quarterly P&L process in partnership with Brand Finance. Intraquarter lead the monitoring and management of performance metrics against the forecast.
- Strategic Projects: Support investigation into crosschannel levers (e.g. personalization targeting retargeting) to improve customer growth / customer health. Serve as a project manager for complex multichannel projects ensuring scalability / sustainability of initiatives knowledgesharing and impactful results.
What You Need:
- 3 years of experience in a performance marketing role.
- Strong analytical skills with experience using tools such as SQL and Looker.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously .
- Strong verbal and written communication skills with an ability to tailor updates to the appropriate audience (senior stakeholders peers analysts etc..
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fastpaced environment with a dynamic bias for action.
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
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Required Experience:
Senior IC
Employment Type
Full Time
