Account Marketing Manager

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the highquality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers and fans get the highquality gear they need to make the most of their adventures. We are built for the wild.

The Account Marketing Manager role will report into the Director Brand Strategy Canada located in Markham ON. This role uses all levers necessary to drive sellthrough of YETI products and ensure a premium brand presence among Canadian Key Accounts. Key to this is ensuring that YETI products and brand are well represented and promoted throughout retail customers stores digital social platforms and events. This role will work across multiple functional areas including internal sales and operations finance marketing product management creative services and external agencies as well as key customers.

Responsibilities:

Secure the highest share of space within key destination doors and locations.

Plan effective omnichannel product launches at Key Accounts effectively leveraging and synchronizing instore and digital.

Build meaningful and collaborative partnerships across YETI Marketing Product and Sales and key customer touchpoints. Maintain a communication cadence with crossfunctional stakeholders.

Execute POS elevated brand spaces end caps and fixture programs from creation prototyping shipping to installation.

Own dealer employee training and motivation initiatives.

Develop audit and measure the effectiveness of account activation plans striving for innovative and premium merchandising and digital marketing initiatives.

Ensure Sales and YETI dealers are up to date and aligned on initiatives including driving deployment of YETIs instore assets.

Drive Marketing process templates deliverables and timelines for all marketrelated milestones for the Key Account business including feedback mechanisms for continuous improvement.

Own the endtoend GTM process milestones plan and calendar in collaboration with Key Accounts and internal Sales Managers.

Partner with Global teams on retail concepts and visual merchandising to curate a premium and consistent consumer experience.

Develop and support financial planning needs and budgets to enable the Wholesale sales growth plan.

Liaise with Global to align with all processes and deliver market efficiency.

Qualifications:

Bachelors degree required

58 years of relevant experience or equivalent combination of education and work experience

Bilingual in English and French considered an asset

Retailer Brand or Brand agency marketing experience preferred

Demonstrated knowledge and experience of retail marketing/visual merchandising

Experience managing relationships with customers or vendors

Highly collaborative with strong written and verbal communication skills

Excellent project management skills with a strong ability to prioritize

Familiarity of current technology trends and best practices in retail and digital marketing

YETI is proud to be an Equal Opportunity Employer

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

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