Assistant Manager - Performance Marketing 279429
Assistant Manager - Performance Marketing 279429
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Job Description
Role Title: Assistant Manager Performance Marketing
Department: Marketing & Digital
Reporting To: General Manager Digital and Performance Marketing
Direct Reports: No
OVERALL PURPOSE OF THE ROLE:
Responsible for better discoverability and sales for our books on online channels.
STAKEHOLDERS FOR THE ROLE
INTERNAL :Sales & MarketingIT Editorial & Design
EXTERNAL :AmazonOther External Platforms
KEY ACCOUNTABILITIES
- Work along with Digital lead to develop and oversee overall performance marketing strategy
- Drive traffic to Amazon listing where the products are listed
- Review and optimise all advertising campaigns for positive ROAS on Amazon
- Understand fullfunel performance marketing. Including multichannel analytics reports (Search Social Ads Amazon) and recommend optimisation action plans to sales and marketing teams
- Indepth knoweldge of Meta ads.
- Manage title marketing with fellow publicity team for local & select and become part of the core team process for titles.
- Building amazon creatives and content for the ads.
- Author management and executing successful plan delivery for titles.
ROLE REQUIREMENTS
- The profile should have 57 years hands on experience ideally on ecommerce platforms like Amazon. Prior experience in Publishing is preferred.
- Must have extensive experience of improving product search rankings on Amazon.
- Comfortable with handling large volumes of requests and creating high impact while minimising spends.
- Excellent communication and interpersonal skills
- Project Management Skills
Company:Penguin Random House India Private Limited
Country:India
State/Region:Haryana
City: Gurgaon
Postal Code:122002
Job ID:279429
Required Experience:
Manager
Employment Type
Intern
