Sr Manager - Omni Shopper Marketing - Kroger

Job Description

The Senior Manager Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North America Marketing Function. This individual supports area leadership owns the management of the marketing budget spearheads strategic ecommerce annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.

Essential Functions & Responsibilities

Provide Shopper Marketing and eCommerce leadership and key point of contact to Customer(s)

Own budget management/reporting and ongoing process improvement for Customer(s)

Steer strategic annual planning of key marketing and eCommerce activations and strategy

Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals

Brief agency team(s) and internal partners on shopper marketing activations providing clear guidance on success criteria

Adapt strategies and tactics based on real time performance data

Build compelling selling tools to aid the field with securing retailer support of key promotions

Establish new routines and rituals to improve communication and knowledge sharing between the field BU and leadership

Own relationship with creative agency team for the Customer(s)

Reapplication of traditional brand management principles to instore and online environment.

Expected Experience & Required Skills

Consumer package goods industry experience or similar experience

Proficient in Microsoft Office programs

Strong sales finance category planning and/or analytical background

Strong oral and written communication skills including reporting and presentation skills

Excellent organization and project management skills

Ability to work autonomously with minimal direction

Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action

Strong at forging internal/external relationships and commanding trust/respect of others

Proven track record to coordinate a strategic vision and a team of individuals in a fastpaced results driven environment

Knowledge of retailers and broker environment

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performancebased bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial wellbeing lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical Medical Prescription Drug Dental Vision Screenings/Assessments

• Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.