Senior Market Manager SEO SEM 47183
Senior Market Manager SEO SEM 47183
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Job Description
Description
Join our team and what well accomplish together
TELUS Health is empowering every person to live their healthiest life. Guided by our vision we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a globalleading health and wellbeing provider encompassing physical mental and financial health TELUS Health is improving health outcomes for consumers patients healthcare professionals employers and employees.
As the Senior Marketing Manager Search youll play a crucial role in driving our global search presence and performance. Youll lead our efforts in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) across organic and paid channels helping us connect with employers and partners worldwide. Together well drive demand increase brand visibility and encourage meaningful engagement with our target audiences.
What youll do
- Develop and execute comprehensive global SEO and SEM strategies aligned with TELUS Healths business objectives
- Manage and optimize organic search performance across TELUS Health digital properties including AIdriven search optimization to adapt to shifting audience behaviours
- Audit search performance of acquired companies and build organic and paid plans to support traffic migration
- Plan implement and monitor paid search campaigns across various platforms (e.g. Google Ads Bing Ads)
- Conduct keyword research and competitor analysis across multiple geographies to inform search strategies optimize content development and find growth opportunities to stay ahead in the market
- Collaborate with content web development and analytics teams to optimize onpage and technical SEO elements
- Develop and maintain SEO best practices documentation and guidelines for internal teams
- Analyze search performance data and prepare regular reports on KPIs insights and recommendations
- Stay uptodate with the latest search engine algorithms industry trends and best practices
- Manage relationships with external agencies and vendors related to search marketing initiatives
- Mentor and guide junior team members in SEO and SEM practices
Qualifications
What you bring
- Bachelors degree in Marketing Digital Media or a related field
- 7 years of experience in digital marketing with a strong focus on SEO and SEM
- Proven track record of developing and implementing successful search strategies for global brands
- Strong business acumen with an ability to evaluate ideas against business needs and success criteria
- Indepth knowledge of SEO best practices search engine algorithms and ranking factors
- Expertise in paid search advertising platforms including Google Ads and Bing Ads
- Strong analytical skills with experience using SEO tools (e.g. SEMrush Ahrefs Moz) and web analytics platforms (e.g. Google Analytics)
- Excellent project management communication and presentation skills
- Ability to work collaboratively in a fastpaced crossfunctional environment
Required Experience:
Manager
Employment Type
Full-Time
