Senior Integrated Marketing Manager - Private Brands

We are hiring amazing humans and we hope that includes you!

Are you looking for more than just a job At Chewy youll find yourself on a career path with other incredible humans like yourself. Youll be part of a culture that values everything that you do who you are and the goals you have set for your career. We want to give you the opportunity to grow earn competitive pay and be happy while you do it. Sounds simple but we love it!

Our Opportunity:

Chewy is looking for a Senior Integrated Marketing Manager to join our team in the Boston MA Plantation FL or Seattle WA offices and lead marketing for our owned brands like Frisco by Chewy. The Senior Integrated Marketing Manager must be a wellrounded & datadriven marketing professional who can flex between strategic and executional work. This opportunity to work for a fun and lovable brand requires an actionbiased selfstarter with outstanding relationshipbuilding skills. The ideal candidate will be highly organized and have a demonstrated track record of successful project management/ownership prioritizing multiple projects with challenging deadlines and using data to identify and prioritize opportunities. Among other initiatives you will translate private brand category and consumer insights into marketing initiatives identify activities with the greatest customer impact coordinate efforts across multiple channels and connect with partners across the organization. Successful candidates should be customerfocused comfortable with ambiguity strong with marketing analytics and have experience delivering results in a fastpaced dynamic business environment.

Chewy Private Brands are an important part of meeting our mission to be the most trusted and convenient destination for pet parents and partners everywhere. Private Brands are an expression of our Chewy brand values and behaviors focusing on supporting the pet/parent relationships every step of the way through value and quality. Our Private Brands build upon the trust and dedication of the Chewy brand while uniquely meeting our customers needs wherever they are on their journey.

What Youll Do:

• Lead gotomarket campaign strategy and management of Chewy Private Brands seasonal and alwayson efforts.
• Support gotomarket for Chewyowned brands and product launches in collaboration with brand managers.
• Partner closely with Chewy marketing teams and channel owners (PLA Social Direct Mail etc. to drive customer acquisition and retention across channels continuously optimizing and seeking improvements.
• Develop effective creative briefs and partner with inhouse Creative teams to secure channel assets that deliver on marketing strategies and business goals.
• Build processes to ensure collaboration with Team Members and smooth across functions including channel teams finance analytics media and merchandising.
• Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives impact business results.
• Develop consumer insights learning agenda and coordinate with the Insights team on research.
• Work closely with category and brand managers to build quarterly marketing calendars based on promotional activities product development and annual goals.
• Handle consumerfirst crosscategory campaigns to educate consumers drive traffic and support business goals.
• Work with the internal creative team to develop assets from concepts through across various tactics including owned channel placements.
• Use data and insights to think strategically and creatively to develop opportunities to support category goals evaluating both onsite and offsite marketing support.
• Collaborate closely with Marketing peers on annual category gotomarket plans.

What Youll Need:

• Bachelors degree in Marketing Communications or a related field
• 7 years Marketing experience
• Demonstrated ability to handle complex multichannel (paid and organic) campaigns with multiple collaborators
• Expertise in gotomarket strategy development rooted in the ability to develop insights and metrics to find opportunities
• Customerfirst mentality and passion for delivering the best endtoend experience
• Experience analyzing business performance and figuring out impact of marketing efforts
• Business insight and a consistent track record of making strategic choices based on data
• Strong communication presentation and crossfunctional leadership skills
• Ability to develop metrics analyze data quantitatively and find opportunities
• Advanced analytical experience required (e.g. Excel) Tableau and/or SQL experience a plus
• Comfortable in a fastpaced selfstarter environment
• Growth marketing experience for private labels preferred
• Travel may be required

What Youll Get:

• A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywheredifferent places and different walks of life. It is what makes them unique. Likewise Chewtopians are encouraged to bring their points of view to deliver on our mission!
• Work in a culture that cares with managers who value you and your career journey. Be empowered to think big thrive on delivering results and become your best.
• Development of significant connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrating inclusivity with various company events programs and activities.
• Comprehensive medical dental vision benefits in additionto wellness programsand resources enablingyou to be your best self in and outside of work.

#LIHybrid

Required Experience:

Manager