App Promotions Manager
App Promotions Manager
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Job Description
Overview
Its a great time to join Screwfix. Thanks to the hard work of our team and recordbreaking sales were proud to be one of the fastestgrowing retailers in the UK. And we want to pass that growth onto you.
We are looking for an enthusiastic and datadriven App Promotions Manager to join our Digital team. Reporting into the App Marketing Manager you will lead the delivery of engaging app campaigns that drive revenue visits conversion rate loyalty and lifetime value.
You will work crossfunctionally with CRM Trading Digital and Analytics teams using tools like Braze to build customer journeys run exclusive promotions and provide performance insights that shape future campaigns.
If you are passionate about digital marketing customer experience and making dataled decisions this is your chance to make a real impact at one of the UKs fastestgrowing retails.
At Screwfix we believe happy fulfilled colleagues create a stronger business. Thats why weve built a workplace that works for youcombining flexibility inclusivity and sustainability with opportunities to thrive.
WorkLife Balance:
Enjoy the best of both worlds: Our hybrid working offering includes facetoface collaboration at our welcoming Head Office and flexible hours to fit lifes priorities whether its the school run or personal time.
Belonging & Growth:
From day one youll feel part of a team that values your voice and supports your growth. Were proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step youll thrive here
Sustainability That Matters:
Were committed to creating a better future taking bold steps to reduce carbon emissions use sustainable packaging and innovate for a greener world. Sustainability drives everything we do and were proud to make a real impact for our planet and future generations.
Join Screwfix and discover a workplace where you can belong grow and help build a more sustainable future.
Responsibilities
- Review market trends and competitors apps collating information and providing recommendations for app campaigns CRM and product features
- Deliver mechanics of App campaigns that will drive app revenue visits frequency lifetime value and loyalty using our leading automated marketing systems
- Build strong relationships with CRM collaborating to deliver plans for Email & SMS to support the success of App Campaigns
- Build relationships and collaborate cross functionally (inc. Logistics Retail Ops Trading Marketing Digital analytics IT development & Propositions) to deliver App Campaigns
- During and post campaigns you will build and analyse campaign reporting to provide insight for future App campaigns
- Represent App campaigns in weekly trading meetings to share performance updates with the wider team giving actionable insight that will drive campaign success
- Identifying building and continuous improvement of journeys in Braze to drive app revenue visits frequency lifetime value and loyalty
- Defining agreeing sharing delivering and analysing a programme of App Exclusive promos
- Where appropriate support other team members to drive App Penetration. E.g. App CRM trading support reporting and analytics feature adoption
Qualifications
- A strong understanding of the principles of direct marketing especially in using digital channels such as App push in app messages and Email
- Flexible enthusiastic and motivated with the ability to work to targets in a deadline driven environments
- Strong planning and organisation skills
- Stakeholder management and influencing capabilities
- Good verbal written and presentation skills
- Working in a high paced environment able to prioritise and work calmly under pressure
- Ability to interpret complex information and present back in a simple userfriendly format
At Screwfix Your Wellbeing Comes First:
Were dedicated to helping you thrive at work and at home. With a fantastic range of benefits opportunities for selfdevelopment and an annual discretionary bonus of up to 20 we put your wellbeing at the heart of everything we do.
Your Wellbeing Our Priority:
Health Support: 24/7 GP services discounted gym memberships and wellness resources like PepTalk.
Financial Wellbeing: Up to 14 employer pension contributions life cover of up to 4x salary and tools like Wagestream to track earnings and save.
Everyday Perks: 20 staff discounts at Screwfix and B&Q savings on bikes and exclusive offers via the Hapi app.
Opportunities to Grow: We believe in selfdevelopment and creating space for you to thrive. With access to training career growth and support networks well help you build a brighter future.
We believe in equity for all. Please let us know at if you need any additional support or adjustments when it comes to your application.
NO AGENCIES PLEASE
#LIHybrid
Required Experience:
Manager
Employment Type
Full-Time
