Sr Product Marketing Manager Enterprise Segment
Sr Product Marketing Manager Enterprise Segment
Posted on :
21-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
21-04-2025
Job Description
About 1Password:
We all have important information we need to manage and protecting it should be easy. Over 150000 businesses and millions of people log in to 1Password to unlock smart simple access to everything they care about. Our vision is to create a safer simpler digital future for everyone and our culture values simplicity honesty and a humancentric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
1Password is seeking an experienced customercentric product marketer to support marketing and gotomarket (GTM) strategies for our enterprise segment. This role will own the research strategy and narrative development that connects the value of our Enterprise Password Manager (EPM) and Extended Access Management (XAM) solutions to enterprise decisionmakers including CISOs CIOs and IT leaders.
As the voice of the customer you will conduct market and customer research to uncover key pain points competitive insights and evolving security challenges shaping messaging and positioning that deeply resonates with large enterprises. You will define ICPs create compelling solution and product narratives define segmentspecific playbooks and enable marketing teams with the insights and tools needed to drive pipeline growth adoption and expansion.
This role demands a strong crossfunctional leader who can collaborate closely with marketing product and gotomarket teams to align strategies develop effective storytelling optimize messaging within integrated campaigns and create GTM playbooks that accelerate growth in the enterprise segment. Your ability to translate customer and market insights into actionable marketing strategies will be essential to 1Passwords success.
An understanding of enterprise workforce cybersecurity challenges is critical. This role requires experience with enterprise buyers ranging from heads of IT/Security to CIO/CISOs. Knowledge of identity and access management (IAM) identity access governance (IGA) device security and related areas is desired. A successful candidate will be comfortable operating at the intersection of technology marketing and strategy.
This position is remote (open to candidates located in the US and Canada).
What were looking for:
- Experience: 57 years of product marketing experience with 3 years of cybersecurity industry experience preferred. Bachelors or Masters Degree in Technology Marketing or related field or equivalent work experience.
- Cybersecurity & Enterprise Segment Insight: Knowledge of enterprise security challenges including identity and access management identity access governance MDM authentication and workforce cybersecurity. Knowledge of AI concepts is highly desired.
- Experience working closely with Enterprise GotoMarket Teams: Proven ability to support GTM strategies that successfully capture demand growth and adoption within the enterprise segment. Strong content creation and sales enablement skills.
- Storytelling Aficionado: Strong storytelling and messaging skills with experience translating technical solutions and product capabilities into compelling business value.
- Leadership and Collaboration: Excellent communication and leadership skills with the ability to align and influence crossfunctional teams.
- DataDriven Mindset: Advanced ability to analyze data to measure success and refine gotomarket strategies for improved results.
- Certifications: Product marketing (e.g. Pragmatic Institute Product Marketing Alliance) and security fundamentals (e.g. Forrester Zero Trust Security) are an asset.
What you can expect:
- Impactful Work: Lead the research strategy and creation of senior decisionmaker messaging and positioning connecting buyer pain points and needs with our Enterprise Password Management and XAM platform solutions helping organizations secure workforce access.
- Innovative Environment: Join a team that values creativity customercentricity collaboration and a growth mindset.
- Growth Opportunities: Be part of a fastgrowing company in an exciting market taking on impactful projects that will accelerate your growth and expand your skillset.
- Lead Research & Insights: Conduct deep customer market and competitive research to inform ICP buyer personas industry trends and GTM strategies. This includes primary and secondary research as well as user groups.
- Develop Enterprise Product Marketing Strategy: Play a key role in defining and executing comprehensive GTM strategies for enterprises ensuring effective messaging and positioning within demand and revenue generation campaigns to accelerate growth.
- Own the Enterprise Narrative & Messaging: Develop compelling messaging that connects enterprise buyer pain points to 1Passwords unique value propositions driving differentiation in a competitive landscape.
- Enable Marketing: Equip marketing teams with tailored customer insights buyer journeys and enterprise messaging for effective integrated campaign strategies.
- Enable Sales: Equip GTM teams with training content and tools to drive strategies tailored to the enterprise segment..
- Measure and Optimize: Track key performance indicators (KPIs) to assess GTM effectiveness optimize messaging strategies and refine approaches based on datadriven insights.
USAbased roles only: The annual base salary for this role is between $146000 USD and $198000 USD plus immediate participation in 1Passwords benefits program (health dental 401k and many others) utilization of our generous paid time off an equity grant and where applicable participation in our incentive programs.
Canadabased roles only: The annual base salary for this role is between $134000 CAD and $182000 CAD plus immediate participation in 1Passwords generous benefits program (health dental RRSP and many others) utilization of our generous paid time off an equity grant and where applicable participation in our incentive programs.
At 1Password we approach each individuals compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
We believe in the power of remote work but we also recognize that inperson connection is sometimes important to help us achieve our mission. While we are a remotefirst company occasional travel for inperson engagement will be a part of this role. Frequency will depend on role and responsibilities and may include but is not limited to annual departmentwide offsites team meetings and customer/industry events. These events will typically be held in varying locations across Canada and the US.
What we offer:
We believe in working hard and resting hard. Were always looking for new ways to support our team members but heres a glance at what we currently offer:
Health and wellbeing
> Maternity and parental leave topup programs
> Wellness spending allowance
> Generous PTO policy
> Companywide wellness days off scheduled throughout the year
> Wellness Coach membership
> Comprehensive health coverage
Growth and future
> Company equity for all fulltime employees
> Retirement matching program
> Training budget 1Password University access and learning sessions
> Free 1Password account (and friends and family discount!
Flexibility and community
> Paid volunteer days
> Employeeled DEIB programs and ERGs and ECGs
> Fully remote environment
> Peertopeer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive diverse and equitable workplace that is built on trust support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression race ethnicity disability sexual orientation colour religion creed gender national origin age marital status pregnancy sex citizenship education languages spoken or veteran status. Be yourself find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation please speak to your talent acquisition partner or email us at and well work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005 we can safely say were experts at building remote culture. That said remote work at 1Password does mean working from your home country. If youve got questions or concerns about this your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification reference checks education confirmation criminal background publicly available social media credit history or other information as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias auditinformation. A reasonable accommodation reasonable alternative selection processappeal or to exercise your right to optout of AADM may berequested by emailingwith subject AI accommodation request. For additional information see ourCandidate Privacy Notice.
Required Experience:
Manager
Employment Type
Remote
Company Industry
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
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