Digital Content Specialist Adult and Professional Education Marketing

Position Summary
The Digital Content Specialist is responsible for supporting communications and marketing efforts specifically content development strategies and content creation for a portfolio of online noncredit professional education programs. He/She/They must be a strong writer with a developed understanding of SEO strategies and tactics and will be responsible for SEO driven content development and ideation across platforms including web pages landing pages emails text messaging video scripts infographics emails and social and digital advertising to support SEO marketing and lead generation efforts. The Content Specialist will work alongside communication marketing and higher education leaders and faculty to develop brandfocused content that supports university enrollment goals. Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova Universitys mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand respect and can contribute to the Universitys mission and values.

Duties And Responsibilities
Collaborates with and supports the UCM Director of Adult and Professional Education Marketing with communications and marketing efforts specifically content development strategies and content creation for a portfolio of online noncredit professional education programs. He/She/They must be a strong writer with a developed understanding of SEO strategies and tactics and will focus on SEO driven content development and ideation across platforms including web pages landing pages text messaging video scripts infographics emails and social and digital advertising to support SEO marketing and lead generation efforts. Participate in timely discussions of content performance metrics and adjust/update/optimize content as needed based on analytics and SEO management tool performance. Work alongside communication marketing and higher education leaders to develop brandfocused content that supports university enrollment goals. Closely coordinates with UCM web content team and University IT for web content strategy design via Adobe Experience Manager AEM and as well as effective use of the Universitys CRM (Slate). Collaborates with UCM areas marketing design etc. to generate creative content for specific digital marketing recruitment. Works with agency partners to develop refine and flex creative content to support marketing brand and enrollment goals. Upholds and integrates the Villanova brand into all program content development. Performs other duties and assists with projects as assigned.

Minimum Qualifications
Bachelors degree required. The candidate must have 3 or more years of digital marketing experience in content development. Must have demonstrated metricsdriven success in achieving goals and objectives. The individual selected must be a team player with strong communication project management and problemsolving skills. He/She/They must be an excellent relationship builder within the organization and with external vendors. Must have proven experience developing content for digital campaigns and ability to manage several projects simultaneously in a deadlinedriven environment. He/She/They must have strong organization multitasking abilities with superior attention to detail. Must be a flexible upbeat energetic selfstarter who enjoys collaboration. The individual must have a deep commitment to the wellbeing of the University and a commitment to the Universitys Catholic/Augustinian heritage the advancement of its mission and to serving the needs of a diverse community. The individual must have proven expertise writing and editing compelling content to generate web traffic and convert leads. Strong understanding of the importance of SEO in the lead generation process. He/She/They must be highly proficient in digital advertising i.e. Facebook Google LinkedIn Instagram etc. Candidate should have a good understanding of Google Search Console Google Analytics Google Tag Manager and other digital marketing analytics tools. Interactive/web/mobile knowhow HTML CSS use of AEM as content management system video experience and understanding of UX and CX required. PC and MAC platforms; server technology.

Preferred Qualifications
Bachelors degree preferred in marketing communications advertising journalism or a related field. Certification in digital marketing or marketing technology a plus. Experience within an academic environment preferred.

Work Schedule
fulltime/12months