Marketing Executive
Marketing Executive
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Job Description
VSA is currently seeking to appoint a Marketing Executive to join our Business Development Marketing and Innovation Team.
This is an exciting time to join our organisation as we continue to evolve and grow as part of our ambitious transformation programme. As one of the leading social care charities in the NorthEast of Scotland VSA has been supporting individuals and communities for over 155 years. Our mission is simple but powerful: to provide the best of care and support to enable the community to fulfil its potential.
As part of the Business Development Marketing and Innovation Directorate the Marketing Executive plays a key role in helping us raise awareness engage supporters and promote the impact of our work across digital community and corporate platforms. Youll be joining a passionate and collaborative team focused on delivering creative campaigns that connect with our audiences and support our income generation goals.
This role is ideal for someone who brings fresh ideas strong digital marketing skills and a proactive organised approach. Youll have the opportunity to shape integrated campaigns build relationships with a wide range of stakeholders and contribute directly to the delivery of VSAs strategy for the future.
Were looking for someone who understands and shares our values someone who is driven by purpose energised by community impact and eager to help us build a stronger more inclusive society.
If this sounds like you then we would encourage you to apply and become part of our journey.
Salary: 13.71 per hour or 24944.17 p.a.
Hours: 35 hours per week Monday to Friday from 9:00 a.m. to 5:00 p.m It is expected that work outside these hours will sometimes be required due to the nature of the role. TOIL will be offered for hours worked at weekends or in other exceptional circumstances as agreed in advance by the Director of BDMI.
Location: Aberdeen based at VSA HQ (Castle Street)
Purpose of Role:
To support the Business Development Marketing & Innovation Team by developing and implementing marketing strategies that enhance VSAs visibility engage the community and drive fundraising efforts. This role involves working closely with various team members to ensure cohesive and effective marketing campaigns.
Main Duties/Responsibilities:
- Develop and implement marketing strategies to support VSAs fundraising and community engagement goals.
- Collaborate with the Business Development Manager Community Fundraising Officer Creative and Digital Marketing Officer and Trusts and Foundations Officer to create and execute integrated marketing campaigns.
- Manage VSAs social media channels website content and email marketing campaigns to ensure consistent and engaging communication.
- Assist in the creation of marketing materials including brochures flyers and digital content.
- Conduct market research to identify trends and opportunities for promoting VSAs services and events.
- Monitor and report on the effectiveness of marketing campaigns providing insights and recommendations for improvement.
- Support the planning and of events ensuring effective promotion and communication.
- Maintain and update the marketing database ensuring accurate and uptodate information.
Qualifications/Training/Education:
Essential:
- Proven experience in marketing preferably within the notforprofit sector.
- Strong understanding of digital marketing including social media email marketing and content creation.
- Excellent verbal and written communication skills.
Desirable:
- Educated to degree level in Marketing Communications or a related field.
- Familiarity with graphic design software (e.g. Adobe Creative Suite).
Experience:
Essential:
- Either Marketing specific degree experience or proven experience in a marketing role.
- Proven ability to develop and implement successful marketing campaigns.
- Experience in managing social media channels and creating engaging content.
Desirable:
- Experience in event planning and promotion.
- Familiarity with the notforprofit sector and fundraising.
Key Skills/Aptitudes:
Essential:
- Strong organisational and project management skills.
- Ability to work collaboratively with a diverse team.
- Creative thinking and problemsolving abilities.
- Proficiency in using marketing tools and platforms (e.g. Hootsuite Mailchimp).
Desirable:
- Knowledge of SEO and Google Analytics.
- Experience with video production and editing.
Personal Qualities:
Essential:
- Empathy with VSAs vision mission and values.
- Strong interpersonal skills and the ability to engage with people at all levels.
- Flexibility and adaptability.
- Team player with a proactive approach.
Desirable:
- Passion for social care and community engagement.
- Resilience and the ability to work under pressure.
Other Job Requirements:
- Ability to work flexibly.
- Subject to Basic Disclosure check.
Employment Type
Full-Time
