Paid Media Campaign Management
Plan execute and manage paid search and social campaigns across ad platforms like Google Ads Microsoft/Bing LinkedIn Ads Facebook/Meta and more.
Optimize budgets and strategies to maximize ROI leveraging performance metrics and crossplatform data analysis.
Oversee daily ad operations including bid ad copy keyword optimizations campaign creation and analytics tracking.
Conversion Rate Optimization (CRO)
Use A/B testing heatmaps and user behavior analysis to enhance conversion rates.
Collaborate with developers to implement website and landing page improvements.
Create and refine highconverting landing pages and ad copies based on target audience insights.
Collaboration & Reporting
Coordinate with internal teams and clients to develop impactful campaign assets.
Present datadriven insights and strategies using visual reports and dashboards.
Experience & Expertise
- 3 years in performance marketing ideally in SaaS.
- Proven track record of managing campaigns on Google Ads LinkedIn Facebook/Meta and other platforms. Programmatic experience is a plus.
- Strong understanding of metrics like leads conversion rates CAC and ROI.
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