Demand Generation Manager
Demand Generation Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AIpowered platform enables teams to navigate complex workflows in realtime driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fastchanging world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trustoriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with selfcare. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the Demand Generation ManagerField Marketing to take the lead in expanding Workatos field activities across North America. You will be a critical contributor working crossfunctionally with multiple teams to develop our gotomarket strategy and execute campaigns to generate and accelerate the sales pipeline.
In this role you will also be responsible to:
Own and build the overall field marketing program for North America.
Ability to identify and curate unique geographically focused campaigns and activities for different cities.
Establish and refine repeatable processes templates and best practices for regional events.
Responsible for tracking and reporting program results while closely monitoring event KPIs lead flow pipeline creation and ROI.
Partner closely with revenue leaders sales representatives and different Marketing subteams to align on programs and support the team pipeline and revenue goals
Requirements
Qualifications / Experience / Soft Skills
At least 4 years of field marketing experience and/or accountbased marketing experience in B2B SaaS or technology companies.
Preferably experience in marketing to IT Revenue Operations Finance HR persona.
Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.
A selfstarter with high autonomy strong project management skills and the ability to adapt quickly to change with an exceptional level of attention to detail.
Ability to travel up to 30 when travel permits.
Direct experience adapting product marketing messages and growth campaigns for specified personas/territories project managing integrated campaigns and providing followup support to sales.
Knowledge of Marketo Salesforce Demandbase and other MarTech is preferred.
For California applicants the pay for this role begins at $100000 plus variable benefits perks and equity.
Required Experience:
Manager
Employment Type
Full Time
