Manager Marketing Events
Manager Marketing Events
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
The Manager Marketing (Events) facilitates and manages marketing efforts to increase awareness engagement and funding for the Institute with a focus on events internal conferences partnership initiatives and special projects. This position will work with the Director Events Marketing and the Assistant Vice Presidents Marketing and Communications in research/planning campaign development program/project management and tracking/reporting.
Responsibilities
1. Proactively recommend guide and assist with marketing communication efforts for the Institutes events conferences special projects and partnership initiatives.
2. Work with the Director Event Marketing and Events team to guide and manage goal setting category research surveys target audience segmentation and identification of key performance indicators to ensure that all projects/campaigns are evidencedbased and strategically grounded.
3. Work in tandem with the Director Event Marketing the Assistant Vice Presidents Marketing & Communications and internal/external creative teams to oversee the creative development process ensuring marketing communications messages are strategically driven and aligned with the Institutes mission and brand.
4. Work with the Director Event Marketing to strategically develop review and manage appropriate strategies/tactics for marketing of events ensuring that the elements are effective delivered on time and within budget. This may include advertising collateral materials direct mail and digital/email/social media/web marketing efforts.
5. Track analyze and provide regular reporting of all marketing communications efforts to understand the impact Return On Investment (ROI) and overall success based on the metrics and key performance indicators identified during the planning process.
6. In coordination with the Director Event Marketing serve as a liaison for outside agency partners vendors and freelancers to ensure that marketing communications efforts are strategically grounded and delivered on message on time and within budget.
7. Assist with all marketing communications campaign planning development and management for internal and external events on an asneeded basis.
Qualifications
EDUCATION:
Bachelors degree in Business Marketing Communications English Digital Media Journalism Liberal Arts or a related field required.
Masters degree or graduate work in a related field is preferred.
EXPERIENCE:
Minimum 7 years of professional experience in an advertising marketing event management or communications related role required.
Healthcare nonprofit search engine marketing event management advertising agency and management experience preferred
Minimum pay range
Maximum pay range
Required Experience:
Manager
Employment Type
Unclear
