Assistant Director of Marketing
Assistant Director of Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Overview
The Assistant Director of Marketing (Marketer I) will play an integral role in marketing promotions and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue as well as develop and enhance the fan experience through game scripting production and experiences. This position will work closely with numerous departments including ticket sales and operations Aggie Sports Properties communications USU spirit Aggie Marching and Pep band and HURD student section.
Responsibilities
- Create coordinate and execute marketing plans and initiatives for Volleyball Womens Basketball and other assigned sports to increase awareness attendance revenue and fan engagement for each athletic program.
- Develop and execute integrated marketing campaigns across all digital channels including email social media and digital marketing as well as traditional media including but not limited to radio TV print outdoor etc.
- Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales attendance fan experience and fan engagement.
- Serve as the inhouse producer for Volleyball Womens Basketball and other assigned sports. Lead script writing and game producing to coordinate all ingame elements (sponsorships promotions music public address announcer entertainment presentations video band cheerleaders dance and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.
- Work collaboratively with all departments within USU athletics and the campus community including communications game operations ticket operations advancement etc.
- Assist with video board production as needed.
- Assist in the development of all promotional and marketing collateral as needed.
- Strategize organize and coordinate campus marketing initiatives targeted to faculty staff and the student body to maximize support.
- Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band pep band cheer dance mascot and HURD student section.
- Oversee all student workers and the marketing internship program. Assist interns in gaining valuable realworld experience by assigning tasks being a resource and distributing responsibility. Responsible for hiring student interns and scheduling sport assignments.
Qualifications
Minimum Qualifications:
- Bachelors degree OR an equivalent combination of education and experience.
- Demonstrated marketing fan engagement and event production experience.
- Excellent oral and written communication skills.
- Demonstrated revenue generation responsibility.
- Ability to work responsibly with minimal supervision with an irregular work schedule including weekends and events as necessary.
Preferred Qualifications:
- Masters Degree in Sports Management or a related field.
- Division 1 marketing and production experience.
- Working knowledge of Adobe Creative Suite.
- Demonstrated ability in leadership and management.
- Knowledgeable of NCAA rules and a commitment to adhere to all rules and regulations of Utah State University the Mountain West Conference and the NCAA.
Knowledge Skills and Abilities:
- Strong communication skills and ability to work in a team environment.
- Ability to manage multiple tasks in a group setting.
- Creative thinker and problem solver.
- Ability to prioritize work handle multiple demands efficiently think ahead anticipate issues and successfully work under pressure to meet deadlines.
- Posses excellent attention to detail grammar and proofreading skills and strong verbal and written communication skills.
- Ability to work independently and coordinate large projects or events.
- Knowledge of how to operate music software Sound Director.
Required Documents
Along with the online application please attach:
- Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
- Name and contact information for 3 professional references to be entered into Candidate Profile
- Cover letter to be typed/pasted at the end of your application
**Document size may not exceed 10 MB.**
Advertised Salary
ADA
Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. This position requires moderate physical activity including the handling of objects up to 25 pounds and/or standing or walking more than one hour per day.
University Highlights
Founded in 1888 Utah State University is Utahs premier landgrant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a highquality and affordable education USU remains a leader in research discovery and public impact.
USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.
Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac12 Conference beginning in theseason. The Aggies longstanding tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.
Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.
The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources ator.
*updated 02/2025
Notice of Nondiscrimination
In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity or expression disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs nondiscrimination policies:
Executive Director of the Office of EquityMatthew PinnerDistance Education Rm.
Title IX CoordinatorCody Carmichael Distance Education Rm.
Mailing address: 5100 Old Main Hill Logan UT 84322
For further information regarding nondiscrimination please visit or contact:
U.S. Department of EducationOffice of Assistant Secretary for Civil Rights
*updated 09/2023
Required Experience:
Director
Employment Type
Full-Time
