The Digital Producer leads the transition from broadcast focused newsrooms to multiplatform newsrooms through active daily example; providing training in methods processes and tactics; as well as in creating/editing original content beyond that which is produced for onair.
- Develops and leads winning strategy for station content
- Expert understanding of Facebook Twitter and other social media platforms
- Reviews copy and willcorrecterrors in content grammar and punctuation following prescribed editorial style and formatting guidelines
- Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
- Determines a storys emphasis length and format and organizes material accordingly
- Research and analyzebackground information related to news stories in order to be able to provide complete and accurate information
- Gathers information about events through research interviews experience or attendance at political news sports artistic social or other functions
- Pitches onbrand local and trending stories during morning meetings
- Checks reference materials such as books news files or public records to obtain relevant facts
- Shoots and edits content for onair and digital
- Produces reports for all platforms
- Ensures that all content meets company standards for journalistic integrity and production quality
- Builds and calendars digital campaigns to promote local shows and specials.
- Writes stories for the web and other digital platforms
- Performs other duties as assigned
- Finds new ways to use Social Media and our websiteto engage with viewers
Requirements & Skills:
- Degree in journalism; daily newspaper or news site experience required; live working web samples and/or print pages preferred
- Proficiency in Associated Press style Adobe Photoshop Dreamweaver and Basic HTML preferred
- CSS Flash and other relevant technology skills is a plus
- Maintain positive work environment through active team participation and cooperation with coworkers in all departments
- Responds positively to feedback