Marketing Lead Khan Academy Kids

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free worldclass education to anyone anywhere. We believe that every child deserves the chance to learn regardless of where they are or their circumstances. Our proven learning platform offers free highquality learning content that covers core academic subjects from preK to early college.

ABOUT KHAN ACADEMY KIDS

Khan Academy Kids is an awardwinning learning program for children ages 28. Kodi Bear and a cast of animated characters lead children on a personalized education journey filled with fun standardsaligned activities in early literacy math executive functioning and social emotional skills. Used by millions of children in homes and classrooms worldwide Khan Academy Kids is part of Khan Academys mission to provide a free worldclass education to anyone anywhere.

THE ROLE

As the Khan Academy Kids Marketing Lead you will be responsible for developing and executing acquisitionfocused marketing strategies. You will work closely with crossfunctional teams to reach our key audiences of district decisionmakers grassroots teachers and families. Your efforts will directly support our sales team in expanding school district partnerships while also increasing teacher adoption and growing our family user base. This role requires a deep understanding of B2B and B2C acquisition strategies including app store optimization (ASO) paid media and education sector marketing.

KEY RESPONSIBILITIES

District Sales Support

• Develop strategies to increase awareness among district administrators
• Create targeted content email and paid media strategies to engage decision makers
• Support sales team by creating marketing campaigns that drive paid partnerships

Grassroots Teacher Growth

• Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
• Publish highquality engaging and relevant content that addresses teachers needs
• Optimize teacherfacing messaging to ensure strong retention and advocacy positioning teacher adoption as a pathway to district sales

Family User Acquisition

• Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
• Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children.
• Leverage SEO content marketing and social media to expand our reach among parents of young children

WHAT YOU BRING

• 7 years of experience in acquisition marketing preferably in education technology and mobile apps
• Strong understanding of school district sales cycles and decisionmaking processes
• Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers families) audiences
• Strong analytical mindsetexperience defining and tracking acquisition KPIs optimizing CAC and running A/B tests
• Collaborative approach with experience working crossfunctionally with sales product design and content teams
• Ability to balance strategic thinking with handson executionyou are equally comfortable defining a longterm growth plan and rolling up your sleeves to execute it
• Passion for education and Khan Academys mission to provide free learning resources for all children

PERKS AND BENEFITS

We may be a nonprofit but we reward our talented team extremely well! We offer:

• Competitive salaries
• Ample paid time off as needed your wellbeing is a priority
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on highimpact products that are already defining the future of education
• Opportunities to connect through affinity ally and social groups
• And we offer all those other typical benefits as well: 401(k) 4 matching & comprehensive insurance including medical dental vision and life

At Khan Academy we are committed to fair and equitable compensation practices the wellbeing of our employees and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries and extensive benefits and perks to support physical mental and financial wellbeing.

The target salary range for this position is $120800 $151000 USD / $163080 $203850 CAD. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidates relevant skills experience qualifications and job market data. Exceptional performers in this role who make an outsized contribution can make well in excess of this range. Additional incentives are provided as part of the complete total rewards package in addition to comprehensive medical and other benefits.

MORE ABOUT US

• Sals TED talk from 2011
• Sals TED talk from 2015
• Sals TED talk from 2023

Our team: COMPANY VALUES

Live & breathe learners

We deeply understand and empathize with our users. We leverage user insights research and experience to build content products services and experiences that our users trust and love. Our success is defined by the success of our learners and educators.

Take a stand

As a company we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However we also listen learn and flex in the face of new data and commit to evolving this point of view as the industry and our users evolve.

Embrace diverse perspectives

We are a diverse community. We seek out and embrace a diversity of voices perspectives and life experiences leading to stronger more inclusive teams and better outcomes. As individuals we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen learn and collaborate to gain a shared understanding. When a decision is made we commit to moving forward as a united team.

Work responsibly and sustainably

We understand that achieving our audacious mission is a marathon so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a nonprofit we are supported by the generosity of donors as well as strategic partners and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.

Bring out the joy

We are committed to making learning a joyful process. This informs what we build for our users and the culture we cocreate with our teammates partners and donors.

Cultivate learning mindset

We believe in the power of growth for learners and for ourselves. We constantly learn and teach improving our offerings ourselves and our organization. We learn from our mistakes and arent afraid to fail. We dont let past failures or successes stop us from taking future bold action and achieving our goals.

Deliver wow

We insist on high standards and deliver delightful effective endtoend experiences that our users can rely on. We choose to focus on fewer things each of which aligns to our ambitious vision so we can deliver highquality experiences that accelerate positive measurable learning with our strategic partners.

We are committed to equal employment opportunity regardless of race color ancestry religion sex gender gender identity or expression national origin sexual orientation age citizenship marital status disability or Veteran status. We value diversity equity and inclusion and we encourage candidates from historically underrepresented groups to apply.

As part of this commitment Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed please contact