Sr Growth Manager Partner Growth Marketing

Fire TV is the worlds most popular streaming media player family and we are seeking an experienced marketing manager to help further fuel our subscription growth efforts. This role will be responsible for developing and executing the strategy for Fire TV growth across a variety of streaming apps while also championing retention initiatives.

In this position youll need to demonstrate a unique blend of strategic thinking and tactical . Youll be tasked with planning and managing Amazonled events and promoting offers to drive growth. Additionally youll partner with the retention team to build distinct strategies to help with customer retention efforts recognizing its significant impact on net growth. This dual approach will require you to balance initiatives that attract new customers with those that foster loyalty among existing ones.

Your responsibilities will extend to collaborating with streaming app partners crafting joint marketing campaigns and identifying opportunities to expand Fire TVs reach in the competitive streaming landscape. Youll work closely with crossfunctional teams including product development business development business intelligence and marketing to ensure alignment and maximize the impact of your initiatives.

Data analysis and performance measurement will be crucial aspects of your role. Youll establish key performance indicators implement tracking systems and continuously optimize your strategies based on insights derived from user behavior and market trends. Your ability to translate complex data into actionable marketing plans will be essential for success.

The ideal candidate for this highly visible role will be a selfstarter comfortable with ambiguity and a passionate product marketing leader who has a proven track record of achieving and measuring customer growth initiatives. You should possess strong analytical skills excellent project management abilities and strong communication skills are musthaves for this position.

This role offers an exciting opportunity to leverage your strategic thinking creativity and passion for entertainment with one of the worlds leading technology companies. Youll be at the forefront of the streaming revolution experiencing the excitement and explosive growth of the industry firsthand. Your work will directly impact how millions of people around the world consume content and interact with their home entertainment systems.


Key job responsibilities
* Develop a deep understanding of Fire TV existing and potential customers as well as streaming video market segments continually assessing the global landscape and emerging industry trends.
* Partner with key stakeholders to define the product vision global strategy roadmap and metrics required to deliver a bestinclass campaigns.
* Help execute endtoend development starting from business case approval leading into defining detailed product/customer requirements working with tech to build functionalities identifying target content providers and partnering with crossfunctional teams to own and launch robust gotomarket offer plans.
* Work crossfunctionally with marketing business development data science engineering design legal finance customer service and operations teams to deliver modeling roadmap breakthrough marketing and business goals.
* Work closely with global crossfunctional teams to model track and report performance.
* Develop and execute test and learn plans (copy creative targeting) for continuous performance improvement and optimization of campaigns reporting broadly including providing status updates and regular senior leadership
* Help analyze user engagement trends across partners to identify atrisk customer cohorts and develop datadriven retention campaigns.

A day in the life
This role will have product marketing responsibility including strategic opportunity assessment promotional strategy planning and of highprofile deliverables. If you enjoy defining and delivering firstclass customer experiences and have a passion for video and entertainment come join us!

About the team
The Fire TV Brand and Integrated Marketing team oversees brand marketing manages owned marketing channels ideates and executes fullfunnel 360 degree marketing campaigns and manages the marketing and growth relationships with streaming partners.

* 6 years of professional noninternship marketing experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
* Experience building executing and scaling crossfunctional marketing programs
* Experience leading gotomarket for consumer software or hardware product launches



Proven relevant work experience in growth marketing mobile marketing and/or display social and search marketing or consulting.
Proven track record of delivering growth and optimization across key metrics.
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting



Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $110000/year in our lowest geographic market up to $235200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.