Monetization Strategy Lead Amazon MX Player
Monetization Strategy Lead Amazon MX Player
Posted on :
19-04-2025
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1 Vacancy
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Job Description
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or adsupported video on demand) services MX Player and Amazon miniTV into one service Amazon MX Player.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a monetization strategy leader who can help us shape our advertising sales strategy. This is an exciting opportunity for someone who wants to work in a startup like environment and is passionate about digital media.
You can read about the service here:
is a leadership role reporting into the head of the business. You should be comfortable with building structure in a high growth and ambiguous environment build and implement a strategy that helps us maximize our revenue and ability to work with multiple stakeholders / teams.
Key job responsibilities
As a Monetization Strategy Leader you will:
Develop and own the monetization strategy and initiatives for shaping the advertising sales GTM approach. This will require you to analyze audience data engagement metrics and revenue performance to identify opportunities for growth and optimization.
Leverage market research to set strategic business goals and work with India Advertising leader LCS GCS and indirect revenue teams to establish CPMs and pricing models for packages
You will partner closely with the content marketing and brand solutions team to develop and present compelling opportunities to brands to participate in larger / tentpole shows
Establish KPIs and reporting mechanisms to track success of monetization initiatives
Build and own client success metrics and present industry insights to key brands / advertisers
10 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Knowledge of Photoshop video editing and related tools
Experience in interteam working skills to develop partnership with partner tech team and operating at leadership levels
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a monetization strategy leader who can help us shape our advertising sales strategy. This is an exciting opportunity for someone who wants to work in a startup like environment and is passionate about digital media.
You can read about the service here:
is a leadership role reporting into the head of the business. You should be comfortable with building structure in a high growth and ambiguous environment build and implement a strategy that helps us maximize our revenue and ability to work with multiple stakeholders / teams.
Key job responsibilities
As a Monetization Strategy Leader you will:
Develop and own the monetization strategy and initiatives for shaping the advertising sales GTM approach. This will require you to analyze audience data engagement metrics and revenue performance to identify opportunities for growth and optimization.
Leverage market research to set strategic business goals and work with India Advertising leader LCS GCS and indirect revenue teams to establish CPMs and pricing models for packages
You will partner closely with the content marketing and brand solutions team to develop and present compelling opportunities to brands to participate in larger / tentpole shows
Establish KPIs and reporting mechanisms to track success of monetization initiatives
Build and own client success metrics and present industry insights to key brands / advertisers
10 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Knowledge of Photoshop video editing and related tools
Experience in interteam working skills to develop partnership with partner tech team and operating at leadership levels
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Employment Type
Full-Time
Department / Functional Area
Key Skills
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