International Private Bank Chief Marketing Officer Managing Director
International Private Bank Chief Marketing Officer Managing Director
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Job Description
Job Summary
As the Chief Marketing Officer (CMO) for the International Private Bank (IPB) you will be at the forefront of crafting and executing a comprehensive marketing strategy that spans EMEA APAC and LATAM. Based in the vibrant city of London you will have the opportunity to lead and inspire a dynamic team fostering an inclusive culture that drives success.
In this role you will be instrumental in building the IPB brand attracting new clients and strengthening relationships with existing ones across diverse regions and markets. Your strategic vision will align with the businesss growth plans ensuring that marketing efforts amplify our objectives and resonate with our audience.
As CMO you will collaborate closely with marketing centers of excellence and business partners to align priorities resources and OKRs. Your leadership will be integral to the AWM Marketing Management team and you will have a seat at the table with the wider IPB Leadership Team. Working alongside regional CEOs market leaders and product and investment stakeholders you will play a key role in driving and supporting the business growth plan.
If you are passionate about making a significant impact and leading a team to new heights this is the opportunity for you. Join us and be a part of a journey that shapes the future of private banking on a global scale.
Responsibilities
- Partner with the CEO of the International Private Bank (IPB) and regional CEOs to create and execute the overall marketing agenda and strategy for the IPB business.
- Lead the IPB Marketing team fostering a collaborative culture and ensuring connectivity across global marketing organizations with a focus on talent acquisition and retention.
- Develop holistic marketing strategies to raise brand awareness acquire new clients and deepen relationships with existing clients based on regional priorities and business objectives.
- Lead and drive the agenda for thematic marketing opportunities ensuring alignment with strategic goals.
- Collaborate with practice and solutions leaders to deliver tools that drive credit and investment flows aligning with business objectives.
- Emphasize digital marketing with a datadriven approach to digital tools applications and maturity models.
- Lead the dialogue on content segmentation persona development and personalized client experiences to enhance client engagement.
- Oversee all contentrelated activities for the IPB ensuring effective delivery and management of content Editorial Boards while maintaining content independence.
- Integrate AI technologies to enhance marketing efficiency and effectiveness.
- Partner with the head of Business Intelligence to implement datadriven initiatives and advisor tools across the IPB.
- Ensure all marketing activities meet the highest quality and regulatory standards conducting firstclass business in a firstclass way.
Required Skills experience and personal attributes
- Significant experience in marketing strategy acquisition and deepening within a global organization preferably in Wealth Management Financial Services or a related industry.
- Strategic thinker and allround marketer with a deep understanding of business and market dynamics including financial performance key objectives/challenges and competitive landscape (Asian competitive landscape knowledge is essential).
- Exceptional relationship and stakeholder management skills with a proven track record in sophisticated marketing organizations capable of tailoring and conveying key messages across various organizational levels.
- Extensive experience and business acumen to create countryspecific marketing strategies establish priorities and communicate expectations effectively.
- Good understanding of the Sustainable Investing and ESG landscape within Financial Services or similar industries.
- Strong digital marketing and data acumen with a proven track record in delivering successful digital marketing campaigns and initiatives.
- Strategic and creative thinker with the ability to formulate strategy and demonstrate solid project management capabilities to take marketing plans from strategy to .
- Proven team leadership experience with the ability to grow and manage teams across a broad spectrum of levels and experience and demonstrated ability to coach motivate and manage teams in a collaborative culture.
Preferred Skills experience and personal attributes
- Experience leading a datafocused organization and managing a team of data scientists .
Required Experience:
Chief
Employment Type
Full-Time
