The Strategic Account Manager works alongside our Account Executives supporting new business development and existing account growth while training and enhancing their understanding of digital strategies. As a lead digital specialist you will coordinate with our Sales Manager and General Manager to meet our overall digital revenue goals.
Responsibilities:
- Develops and executes sales strategies which result in exceeding revenue targets in digital revenue.
- Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door.
- Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both shortterm and longterm digital strategies.
- Evaluate KPIs monitor and optimize campaign performance and clearly communicate performance metrics to advertisers ensuring they gain maximum value from their investments.
- Crafts complex strategies and breaking them down into simple understandable concepts.
- Develops and cultivates client relationships alongside Account Executives.
- Drives new business development and active account growth.
- Supports the training and development of sales professionals.
- Performs other duties as assigned.
Requirements & Skills
- Minimum three years of digital sales experience with digital sales management experience a plus.
- Experience in digital video strategy with an emphasis on streaming television (OTT CTV).
- Experience executing successful digital campaigns with display email social audio streaming search and more.
- The ability to identify the developmental needs of others and to coach mentor or otherwise help others to improve their knowledge or skills.
- Experience with Google Analytics is preferred.
- Excellent communication skills both oral and written.
- Valid drivers license with an acceptable driving record and reliable transportation.
Nexstar is an Equal Opportunity Employer
Apply at: #LI Onsite
Required Experience:
Manager