Patcraft Director of Education
Patcraft Director of Education
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Job Description
Job Title
Patcraft Director of EducationPosition Overview
Patcraft a leader in highperformance commercial flooring solutions serves a wide range of environments including education healthcare senior living and retail. With a focus on performance design innovation and sustainability Patcraft delivers a comprehensive portfolio of flooring products and service solutions that support the full project lifecyclefrom design and installation to ongoing maintenance. Our commitment is to enhance user experiences through performancedriven design environmental responsibility and advanced technologies that meet the evolving needs of the commercial market.
The Education Director will lead the development and of strategic plans for key market segments. This crossfunctional role includes marketing leadership product planning sales alignment and customer engagement to drive growth and differentiation. The Director will serve as the subject matter expert for assigned segments collaborating across departments to deliver innovative customerfocused solutions and ensure alignment across all functions.
Responsibilities:
Develop and lead the overall segment strategy to meet customer needs and drive differentiation and growth.
Partner with analytics team to quantify market opportunities and share across national regional and local markets.
Analyze market trends customer behaviors and subsegments to inform strategic planning.
Collaborate with Product Communications Sales Supply Chain and Manufacturing to create a unique and compelling value proposition.
Provide regular updates on strategic initiatives ensuring progress and adaptability.
Act as a thought leader for assigned segments communicating customer insights to internal and external stakeholders.
Define product needs with the Design team and guide the Marketing team through successful product launches.
Develop sales tools and briefs that equip the sales team to effectively execute in the field.
Champion cohesive brand messaging across all marketing efforts by working closely with Creative Transform Studio Strategic Accounts and Sales teams.
Build relationships with key influencers including end users architects designers academics and industry organizations.
Work with training teams to train motivate and organize segmentfocused sales associates; integrate their feedback into strategic planning.
Manage segmentbased Sales Councils and Communities to strengthen field engagement and communication.
Qualifications:
Bachelors Degree or 7 years sales / marketing or related business experience
Previous leadership experience 13 years Supervisory Experience)
Healthcare/Education segment experience preferred
Ability to travel 35
Ability to be in office at the Create Centre Cartersville GA 35 days a week depending on the needs of the business travel schedule and collaboration focus
Competencies:
Create Strategic Plan
Demonstrate Strategic Influence
Drive Results
Coach and Develop Others
Demonstrate Customer Orientation
Shaw benefits include:
Medical dental and vision insurance
Life insurance and disability coverage
Tuition reimbursement
Employee assistance program
Health savings account
Paid Time Off
Parental Leave
401K and Retirement Plans
Product discounts for employees
Adoption assistance
Shaw Family Health Center (Dalton GA and Cartersville GA locations)
Work Shift
8 Hr nonrotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Director
Employment Type
Full-Time
