Are you passionate about using data analytics to drive theatrical marketing success Amazon MGM Studios is seeking a detailoriented Theatrical Marketing Manager to develop datadriven marketing strategies for our Canadian theatrical releases. This role will focus on leveraging industry research and consumer insights to inform marketing decisions and optimize campaign performance across our theatrical slate.
Job Overview
The Theatrical Marketing Manager will be instrumental in developing and executing researchbacked marketing strategies for Amazon MGM Studios theatrical releases in Canada. This role combines analytical expertise with marketing acumen to drive datainformed decisionmaking across our theatrical campaigns. Youll work closely with crossfunctional teams to translate insights into actionable marketing strategies while maintaining strong relationships with research partners and industry analysts.
Key job responsibilities
Create detailed audience targeting strategies based on research insights
Monitor campaign performance metrics across all marketing channels
Analyze market trends competitor activities and audience behavior patterns
Provide datadriven recommendations for strategy and marketing budget allocation
Collaborate with agencies and research partners to conduct custom studies
Generate regular reports on market conditions and campaign effectiveness
Support the development of marketing strategies with quantitative insights
Track and analyze box office performance and audience demographics
4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Bachelors degree or equivalent industry experience in Marketing Business Analytics Statistics Data Science or related field
4 years of experience in entertainment analytics
Proven track record of using data analytics to drive marketing decisions
Experience with industry research tools (Comscore NRG etc.
Strong proficiency in data visualization and presentation tools
Advanced Excel skills and experience with data analysis tools
Experience with SQL Python or R for data analysis
Background in theatrical distribution or exhibition
Knowledge of Canadian media landscape and theatrical market dynamics
Experience with marketing mix modeling and attribution analysis
Demonstrated success in applying research insights to marketing strategy
Comfortable presenting findings to large rooms full of internal stakeholders
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