Team Lead Marketing Student Recruitment fmx

CODE is looking for a Team Lead Marketing & Student Recruitment (f/m/x)to join our team in the heart of Berlin. In this position you will be responsible for leading the universitys marketing and student recruitment efforts by designing and executing integrated strategies that enhance brand awareness optimize lead generation and increase student enrollment.

As a Team Lead Marketing & Student Recruitment (f/m/x)were looking for someone who is able to take on the following responsibilities:

1. Strategy development and team management

• Design and drive the implementation of aligned marketing and student recruitment strategies (integrating paid organic and offline marketing efforts).

• Lead mentor and develop a small team of marketing and student recruitment professionals driving team performance in alignment with CODEs strategic goals.

• Establish and manage partnerships with external providers (agencies freelancers) to ensure projects are completed efficiently and within budget.

2. Marketing & performance optimization

• Drive integrated online marketing initiatives to enhance brand awareness drive traffic and generate student leads.

• Identify pilot and implement innovative marketing trends tools and technologies (e.g. AI tools CRM automation) to enhance engagement and outreach efficiency.

• Oversee social media strategy content planning and engagement to build a strong online presence.

• Own campaign lifecycle: setup monitor and optimize Meta/Google Ads with a focus on ROI and lead quality.

• Collaborate with designers to test creatives and landing pagesiterating based on data.

• Implement hypertargeted segmentation (e.g. by program geography or applicant stage).

3. Student recruitment oversight

• Provide direction and oversight for student recruitment and admission efforts.

• Work sidebyside with student recruitment professionals to shorten conversion cycles improve followup systems and hit enrollment targets.

• Monitor recruitment performance and analyze funnel metrics (e.g. application dropoff rates) removing bottlenecks and refining strategies to improve lead conversion.

• Oversee the admissions process ensuring a candidatecentered experience and strong collaboration with internal stakeholders to optimize enrollment outcomes.

4. Analytics and reporting

• Monitor and analyze marketing recruitment and admissions data to assess performance and identify trends.

• Provide regular reports to leadership and other key stakeholders with clear datadriven insights to optimize marketing campaigns enhance recruitment strategies and improve conversion rates.

• Develop and present actionable recommendations to refine outreach admissions workflows and budget allocation for maximum impact.

To be successful in this were looking for someone with the following skillset:

• 5 years in digital marketing (performance marketing CRM analytics).

• Experience in team leadership or being eager and prepared to take on a team leadership role.

• Proven experience managing Meta/Google Ads campaigns creatives and landing pages.

• Expertise in datadriven decisionmaking (Google Analytics HubSpot ad platforms).

• Strong project management and crossfunctional collaboration skills.

• Fluency in German and English (C1.

If beyond this you bring along any of the following it would give our team an in mind that none of these points are requirements though:

• Background in higher education edtech or B2C sales/admissions.

• Experience managing external agencies and freelancers.

We fully appreciate that the boundaries of your knowledge are where you start to grow so dont be discouraged if you dont bring everything we need today. We want to create our future together.

For every position at CODE we need you to meet the following requirements:

• Having a German bank account to be able to get paid

• The right to work and primary residence in Germany

What you can expect:

• Permanent contract

• Fulltime position 40 hours per week)

• 60 000 EUR 65 000 EUR per year (gross)

What we offer:

• Join a diverse and collaborative community at our modern campus in vibrant Neuklln designed to inspire creativity and connections.

• Benefit from a flexible hybrid work model balancing mobile work and spending time on campus to collaborate and connect with your team.

• Access mental health resources and services through our partner Nilo tailored to support your personal and professional wellbeing.

• Expand your knowledge with our Masterplan online learning platform offering a variety of highquality video content in both German and English.

• Recharge and maintain a healthy worklife balance with 25 days of annual vacation.

• Plan for the future with our company pension plan supporting your longterm financial security.

• Travel across Germany with the discounted Deutschland Ticket.

• Build connections with your colleagues through regular gatherings creating opportunities to relax and engage with the team.

• Stay energized throughout the day with complimentary coffee tea and snacks available at the office.

CODE is a newlyfounded private university of applied sciences that is embedded into the vibrant network of Berlins digital economy. At the core of our study programs is a selfdirected projectbased learning concept. Together with a network of partner organizations our goal is to provide students with practical realworld and digitallyoriented education and the ability to face the technological and social changes and challenges of tomorrow.

CODEs atmosphere is creative and dynamic with an international team in the heart of Berlin. We value your strengths and will support you in your professional development as well as provide fair compensation and some fun additions. Most importantly joining CODE means being a part of a passionate team that is shaping the future of higher education. CODE aims to be a place where everyone feels able to be themselves and do their best in an inclusive and respectful working environment and where all team members can thrive and reach their full potential. We want to attract develop and retain individuals with different experiences backgrounds and perspectives particularly people of color LGBTQIA and those with disabilities. We value diverse backgrounds and believe they are integral to our growth and development as an institution.