Senior Digital Marketing Manager

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume the adverts you see the apps you use the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions every single one of those experiences was touched by an Adobe product.

Though our Adobes Experience Cloud family of integrated products powered by the Adobe Experience Platform we enable the worlds leading B2C and B2B companies transform their customer journeys and deliver stand out digital experiences at every touchpoint.

Role Overview:

We are seeking a highly skilled motivated and thorough Senior Digital Marketing Manager to join the Adobe Digital Experience EMEA Marketing Organisation to drive strategic 1:Many digital marketing campaigns across the EMEA region. This role will work closely with centralised marketing and our regional field marketing teams to deliver highimpact marketing programmes that drive engagement pipeline and revenue growth.

What Youll Do:

Strategic Digital Marketing:

• Develop and implement comprehensive digital customer journeys via campaigns targeting a broad audience across EMEA.

• Collaborate with web content and the integrated campaign marketing teams to build mature digital customer multichannel journeys dynamic multi language digital relevant contentand personalised email nurtures.

• Drive innovation by continuously experimenting with new digital marketing strategies and tools ensuring a proactive approach to testing and optimising campaigns for maximum impact.

Management & Optimisation of Digital Campaign Activation:

• As the digital campaign owner you will work closely with our external Paid Media Agency and internal email automation to plan and implement crosschannel digital campaigns.

• Leverage intent data firmographics and behavioural insights to tailor messaging and digital experiences to different audience segments.

• Utilise digital platforms to create dynamic audiences measure campaign effectiveness nd report on actionable insights and recommendations.

CrossFunctional Collaboration

• Act as the link between the centralised EMEA digital marketing team and other marketing teams ensuring alignment on messaging audience targeting and campaign .

• Provide internal customers with digital expertise advise strategy and insights.

Performance Tracking & Optimisation

• Track and analyse campaign performance engagement metrics and contribution to pipeline and revenue.

• Optimise campaigns using A/B testing personalisation tactics and realtime adjustments based on data insights.

• Share reports on important data and insights with collaborators showcasing value and campaign efficiency.

What Youll Need to Succeed:

• Proven B2B digital marketing experience preferably in enterprise software SaaS or technology industries.

• Proven experience in leading largescale digital marketing campaigns with a track record of driving engagement and pipeline.

• Strong understanding of digital channels including paid media LinkedIn programmatic advertising and email marketing.

• Handson experience with Demandbase Marketo Salesforce and PowerBi preferred.

• Experience working in a centralised marketing team in a highly collaborative environment.

• Excellent analytical skills with a datadriven approach to campaign optimisation.

• Strong communication and stakeholder management skills.

• Creative thinking and a passion for innovation and testing.

• Proactive flexible and hardworking approach to work.

• Excellent social skills with the ability to communicate to a variety of people.

• High level of accuracy and attention to detail.

• Wellorganised with the ability to prioritise tasks and manage time effectively.

Why Join Adobe

• Be part of a highgrowth B2B enterprise software company shaping the future of digital marketing.

• Work in a fastpaced innovative and collaborative marketing environment.

• Lead critical initiatives with high visibility and impact.

As our many awards will tell you at Adobe youll be immersed in an exceptional work environment that is recognised around the world. Youll be surrounded by colleagues who are committed to helping each other grow through our unique CheckIn approach where ongoing feedback flows freely. If youre looking to make an impact Adobes the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the fantastic benefits we offer at .

Adobe is an equal opportunity employer. We hire talented individuals regardless of gender race or colour ethnicity or national origin age disability religion sexual orientation gender identity or expression or veteran status. We know that when our employees feel appreciated and included they can be more creative innovative and successful. This is what it means to be Adobe For All.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organisation and we know the next big idea could be yours.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.