Senior Clinical Marketing Manager
Senior Clinical Marketing Manager
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1 Vacancy
Job Description
About Us
Hyperfine Inc. (Nasdaq: HYPR) is the groundbreaking health technology company that has redefined brain imaging with theSwoopsystemthe first FDAcleared portable ultralowfield magnetic resonance brain imaging system capable of providing imaging at multiple points of care in a healthcare facility. Our mission is to revolutionize patient care globally through transformational accessible clinically relevant diagnostic imaging.Learn More
About The Role
Job Title: Senior Clinical Marketing Manager
Location: Palo Alto CA
The Senior Clinical Marketing Manager is responsible for developing and implementing clinical marketing strategy and plans creating clinical marketing materials and managing professional education programs. The clinical area scope is broad including but not limited to radiology neurology neurointervention critical care stroke neurodegenerative disorders and brain health. This person will work closely with several crossfunctional partners including the Clinical team field clinical specialists the sales team the Chief Medical Officer and other company leadership. This role reports to the Senior Director of Marketing.
Responsibilities:
Clinical Marketing Strategy and Planning
- Develop clinical marketing strategies to support commercial goals for driving global adoption and utilization of the Swoop system including assessment of market impact of clinical claims and metrics.
- Work with the Clinical team on the development of a compelling body of clinical evidence supporting the use of portable MRI in the commercial space e.g. hospitals offices and beyond.
- Identify and implement a multichannel clinical marketing plan with tactics to execute on clinical marketing strategy including sales tools promotion and professional education programs.
- Work with the Clinical team to monitor and analyze key publications trials data and conference presentations to extract key insights that inform and drive immediate and longterm commercial strategies globally.
Clinical Marketing Materials and Sales Training
- Develop clinical messaging around key clinical publications and presentations that contain data on the Swoop system and competitors.
- Create sales tools and communication for all relevant clinical publications to support deployment of clinical messaging through the commercial team including summaries of clinical publications discussion guides brochures presentations and digital content.
- Develop training to effectively educate the commercial team on the Swoop systems clinical data and clinical tools.
- Serve as a subject matter expert and point of contact for the commercial team on Swoop system clinical data and studies.
- Identify and execute on promotional opportunities for clinical messaging dissemination.
- Contribute to key tradeshow and congress activity by leading the development of the clinical messaging education and engagement of KOLs at these events.
Professional Education Programs
- Build deep relationships with current and emerging KOLs.
- Develop professional education plans and determine the most impactful programs to optimize budget while executing the clinical marketing strategy to support commercial goals. Scope to include webinars peertopeer activities virtual and inperson educational events and conference events.
- Work with KOLs to develop clinical content for professional education programs.
- Create promotional materials for educational events and collaborate with the sales team on event recruitment.
Knowledge & Skills:
- Strong communication skills.
- Selfled in training and project oversight and .
- Ability to quickly learn and understand new disease states medical diagnostic and treatment approaches and advanced medical technologies.
- Strong analysis skills that translate into clear communication via messaging and visuals.
- Strong leadership skills and ability to collaborate with stakeholders from multiple business units throughout the organization.
- Strong focus on healthcare compliance and integrity.
Education/Experience Required:
- Undergrad or masters/professional degree in life sciences.
- 10 years of industry experience in medical device preferably in a neurological or imaging space.
- Previous experience working in the imaging industry and/or with radiologists neuroradiologists neurointensivists neurointerventionalists neurologists neurosurgeons and/or neurodegenerative disease experts.
- Previous clinical marketing experience for a medical device company.
- Previous experience participating in the development of commercial value propositions for medical devices used in neurology.
- Previous experience working with and interpreting clinical data from trials publications and presentations.
- Previous experience developing and managing physician key opinion leaders and educational programs.
- Experience with international physicians and international commercial teams is preferred.
Physical Demands:
- This position is based out of Hyperfines office in Palo Alto CA.
- Ability to travel up to 25.
- During product and procedural launches be able to work long hours and execute under pressure with short turnaround times.
- For periodic customerrelated activities and events be available at nights and on weekends when needed.
Compensation:
The estimated annual base salary range for this role based in Palo Alto CA is:$180000 $210000. Compensation decisions are dependent on several factors including but not limited to level of the position an individuals skills knowledge and abilities location where the role is to be performed internal equity and alignment with market data. Additionally this position is eligible for our discretionary bonus program and equity as part of the compensation package.
Important Notices:
Hyperfine is an EVerify and equal opportunity employer regardless of race color ancestry religion gender identity national origin sex sexual orientation age citizenship marital status disability or protected veteran status. All your information will be kept confidential according to EEO guidelines.
Hyperfine does not accept unsolicited referrals from employment agencies unless written authorization is provided from the People (HR) Department via a contractual agreement before any candidate is referred for an approved role.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship now or in the future of any employment Visa.
Required Experience:
Manager
Employment Type
Full Time
