Email Marketing Specialist
Email Marketing Specialist
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Job Description
Your Mission
In the Email Marketing Specialist role your mission is to improve customer lifetime value by designing building deploying and optimising our direct communications to customers through email WhatsApp SMS and push.
Delivers on a CRM strategy that improves the customer experience for Teya members progressively improving our delivery with segmentation communication design personalisation analytics and crosschannel synchronisation through WhatsApp SMS and through our product experience (including banners push content cards and more)
Creates and manages CRM campaigns in HubSpot designing workflows creating A/B tests analysing email performance and optimising campaigns based on data insights
Supporting the launch of new products and features and activating CRM campaigns to existing members to drive crosssell of Teyas product suite including Business Account Cash Advance and EPOS
Collaborates with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar and ongoing processes and delivers against our intake process for CRM communication support
Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact and collaborates then to create high quality case studies and content
Works closely with the brand team to ensure the brand and tone of voice is represented through all customer communications
Qualifications :
Your Story
You have at least 2 years experience in a CRM role comfortable building deploying CRM communications across an endtoend process
You have strong copywriting skills in English and an instinct for great design
Youre proficient using CRM platforms like Hubspot and Braze
Youre highly analytical with proficiency in measuring email marketing performance and interpreting data to make informed decisions
You have experience working with HTML for email customisation and troubleshooting
You have experience with design tools such as Figma and Canva
Youre highly organised with strong project management skills
Youre a great communicator and collaborator
You have a growth mindset with eagerness to learn and a handson attitude
Youre happy to work from our new headquarters in Central London at least 3days a week
Additional Information :
The Perks
We trust you so we offer flexible working hours as long it suits both you and your team;
Physical and mental health support through our partnership with GymPass giving free access to over 1500 gyms in the UK 11 therapy meditation sessions digital fitness and nutrition apps;
Our company offers extended and improved maternity and paternity leave choices giving employees more flexibility and support;
CycletoWork Scheme;
Health and Life Insurance;
Pension Scheme;
25 days of Annual Leave Bank Holidays);
Office snacks every day;
Friendly comfortable and informal office environment in Central London.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
