Global Marketing Planning Director
Global Marketing Planning Director
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Salary Not Disclosed
1 Vacancy
Job Description
What youll bring to the team
Applications close: Monday 21st April 17:00
At Merlin Entertainments were in the business of creating magical moments for millions of guests around the world. From LEGOLAND and Madame Tussauds to SEA LIFE and the London Eye our portfolio of iconic attractions spans continents and cultures and were always looking to grow.
Were now looking for a Global Marketing Planning Director to take the lead on aligning and elevating our marketing strategy across regions brands and specialist teams. In this senior leadership role youll bring together diverse voices and expertise ensuring that our global marketing plans are cohesive datainformed and built to deliver impact. This role is based in Central London on a hybrid basis.
Reporting to the VP Global Insights youll play a critical role in driving clarity consistency and collaboration across the entire marketing function helping ensure that Merlins campaigns are not only exciting but strategically aligned to our wider business goals.
Key responsibilities include:
Leading the global marketing planning process from annual calendars to multiyear roadmaps.
Aligning marketing strategy with Merlins growth ambitions ensuring crossfunctional collaboration with Commercial Digital Finance and beyond.
Acting as the central connector between local and global marketing teams sharing best practices and creating consistency.
Championing campaign excellence ensuring every initiative is onbrand performanceled and driven by insight.
Using global customer data and market trends to shape bold effective strategies tailored to each region.
Managing significant marketing budgets and ensuring ROI is top of mind.
Measuring what matters and adjusting course when needed to keep us on track.
Qualifications & Experience
Has a proven track record in seniorlevel marketing strategy and planning ideally in a global multiregion business.
Can juggle big budgets complex projects and diverse teams with ease.
Knows how to turn insight into action and strategy into results.
Understands the power of brand and the nuances of digital partnerships media and more.
Brings a collaborative peoplefirst mindset and loves helping teams do their best work.
Has experience in entertainment tourism hospitality or a similarly fastpaced consumer sector.
Is driven curious and ready to roll up their sleeves.
Benefits
Were growing fast and alongside a fun and friendly environment we offer a fabulous package and amazing prospects ideal if youre already fantastic and want to become even better (our magic can help here). Benefits include Pension Life Assurance discretionary company bonus 33 days holiday including bank holidays a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions 25 discount in our retail shops and restaurants and 40 discount on LEGO plus lots more!
If you have any questions or if you require any assistance because of a disability or medical condition please contact us by email at and one of the team will get back to you as soon as possible.
#LIHybrid
Pay Range
Required Experience:
Exec
Employment Type
Full-Time
