Director of ABM Global Campaigns Copperleaf UK
Director of ABM Global Campaigns Copperleaf UK
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Job Description
You will be responsible for designing and executing integrated demand generation and ABM strategies that drive awareness engagement and pipeline growth for Copperleafs enterprise accounts across key industries. This is a highly crossfunctional role that sits at the intersection of Marketing Sales and Customer Successwith a strong focus on accelerating growth in priority markets and accounts.
What Youll Do:
Own the endtoend strategy and of ABM programs targeting key enterprise accounts in priority sectors such as utilities transportation and energy.
Build and scale multichannel demand generation campaigns that deliver qualified pipeline for Sales.
Collaborate closely with regional Sales teams to align on target accounts buyer personas campaign and pipeline acceleration strategies.
Leverage Copperleafs MarTech stack (including Salesforce Marketo Demandbase and others) to develop track and optimize account engagement and campaign performance.
Partner with Product Marketing to create compelling messaging and content tailored to buyer needs and industry challenges.
Lead and grow a highperforming team of marketers focused on acquisition ABM and campaign .
Define key success metrics and consistently report on ROI funnel performance and marketings contribution to revenue.
Qualifications :
10 years of B2B marketing experience with at least 5 years leading ABM and/or demand generation efforts targeting enterprise accounts.
Solid leadership experience in demand generation and content marketing preferably with Account Based Marketing (ABM) accreditation or experience in setting up ABM global framework and service.
Experience in the B2B software or SaaS spaceideally in critical infrastructure utilities or assetintensive industries.
Desirable experience includes marketing to assetintensive industries such as utilities oil & gas transportation and manufacturing.
Strong understanding of complex sales cycles and the enterprise buying committee.
Handson experience with ABM platforms (e.g. Demandbase 6sense) marketing automation tools (HubSpot Marketo) and CRM systems (Salesforce).
Analytical mindset with a passion for datadriven decisionmaking and performance optimization.
Proven ability to partner crossfunctionally and influence at all levels of the organization.
Additional Information :
We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and inoffice working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
