Product Marketing Director - CDD xfm
Product Marketing Director - CDD xfm
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Job Description
Doctolib is looking for a Product Marketing Director for a CDD of 8 months from April to November 2025 (ideally) as replacement for maternity leave. As a Product Marketing Director you will be in charge of 4 business segments: Generalist doctor market Specialist doctor market Dentist market and Partnership your team you will define and implement action plans to maximize growth retention satisfaction and usage. Your 2 north stars KPIs will be NPS and ARR. You will be the voice of our 100000 healthcare professionals. You will work with various teams at Doctolib on a daytoday basis: Product Design Marketing Sales Ops Data
You will be part of Doctolib French leadership team work directly with Exco members reporting to the VP Growth and leading a team of 9 experienced and amazing people. You will have a strong leadership role internally to implement a culture of User & Product centricity while delivering strong business impact.
What youll do
The role of Product Marketing at Doctolib includes the following missions:
Market & Customer Insights
- Be the voice of the customers by conducting research on doctors needs pain points and behaviors
- Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggest partnership and M&A
Product prioritization & discovery
- Partner with Product Management (PM) to identify and capitalize on market gaps and opportunities:
- Bring strong convictions on what products are needed to create value and usage
- Support PM in the related work during 1/ product building (discovery & delivery) and 2/ product prioritization
Product Positioning & Narrative
- Develop & own the positioning strategy on the French market that differentiates our solutions vs all alternatives
- Define our product offer pricing & packaging
- Create & maintain powerful value prop & messaging frameworks that resonate with target personas
Usage & Satisfaction
- Monitor and analyze product usage and satisfaction metrics to identify opportunities for increased adoption & engagement by doctors
- Develop and execute strategies to improve doctors satisfaction and reduce churn
- Partner with PM totranslate usage insights into product improvements and feature adoption campaigns
Growth plan
- Design comprehensive gotomarket strategies with 360 launch plans to reach our yearly growth plan (FR budget in Gross ARR and Net ARR)
- Monitor key business KPI # clients & penetration ; net & gross MRR incl. leads meetings and CVR ; growth profitability) to ensure growth of the doctors market segment and design right Sales Ops & Marketing actions
- Ensure successful of launches and campaigns through360 coordination with
- Product
- Marketing Growth
- Brand & Content Public Affairs Legal Sales Ops and Customer Support teams
- Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase doctors satisfaction
- Partner with Global Product Knowledge to support product training on the French market
Who are you
If you dont meet all the requirements below but believe this opportunity matches your expectations and experience we still encourage you to apply!
- You have 10 years of experience.
- You have 5 years of experience in leading Strategic or Product Marketing teams in SaaS business launching new products or delivering gotomarket strategy.
- You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fastmoving environment.
- You are highly results/actionoriented well structured analytical and factbased.
- You have strong storytelling & copywriting skills.
- You are passionate about both our products and our users.
- You recognize yourself in the core Doctolib competencies: Grit Result oriented Team player .
- You speak French and English fluently.
Job details
- CDD
- Duration: 8 months (ideally April Nov)
- Full Time
- Workplace: Levallois 3 days of onsite presence)
- Remuneration: fix bonus on objectives (according to your profile)
At Doctolib we believe in improving access to healthcare for everyone regardless of where you come from what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We dont just accept diversity at Doctolib we respect and celebrate it!
The more diverse ideas are heard the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know regardless of your and their gender religion age sexual orientation ethnicity disability or place of origin. If you have a disability let us know if theres any way we can make the interview process smoother for you!
Required Experience:
Director
Employment Type
Contract
