Onsite Media Associate DERMSTORE
Onsite Media Associate DERMSTORE
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$ 67500 - 72500
1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Life at THG Beauty:Were home to marketleading websites like Lookfantastic Dermstore & Cult Beauty all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team!
Why be an Onsite Media Associate at THG Dermstore
The Onsite Media Associate within Dermstores Retail Media structure is responsible for securing allocating and optimizing brand investment across Dermstores owned inventory (Web App). This includes managing the performance of onsite programmatic inventory (e.g. sponsored products ads display banners and transaction moment) retention marketing activities and our first party insights proposition.
Reports To: Senior Commercial Marketing Manager dotted line VP Ecommerce.
As an Onsite Media Associate youll:
Media planning:
- Working closely and collaboratively with internal Buying Trade & Marketing teams to respond strategically to brand briefs for retail media plans
- Identifying appropriate target audiences using internal & external insight
- Developing brand media plans with appropriate measures of success identified
- Preparing & presenting post campaign reporting to relevant stakeholders
Onsite programmatic activations specialist:
- Activation & optimization of sponsored banners sponsored product ads and transaction moment ads (Criteo & Dynamic Yield)
- Working collaboratively with the central Digital Activation & trade/UX stakeholders to review inventory innovation opportunities alongside organic inventory performance
- AB testing new inventory to determine optimum on site media mix
Retention & Loyalty Programs specialist:
- Lead onsite efforts to engage repeat customers through personalized offers
- Partner with the retention team to test and optimize various retention tactics such as cart abandonment emails & loyalty rewards
- Implement product recommendations and personalized content to enhance user experience and increase repeat purchases
Website Analytics & Reporting:
- Use tools such as Google Analytics Hotjar Criteo ROKT or similar to measure onsite traffic and behavior providing insights for optimization
- Track KPIs including bounce rates cart abandonment conversion rates and customer engagement metrics
- Brand level campaign reporting to demonstrate ROI of investments
- Provide insights on customer level data to demonstrate the ROI of Dermstores first party data
- Management of our insights proposition and the externalization of this product
- Operate brandfacing building authentic relationships with Dermstores key brand partners to develop/pitch datadriven onsite digital plans to drive brand growth
- Securing incremental digital investment with new brand partners through effective forecasting pitching and communication
- Continuous suggestion of optimizations for campaigns to agreed ROI targets
- Supporting the team in delivering bestinclass mid & postcampaign reporting to demonstrate uplifts generated and showcase investments ROI
- Working with our inhouse design team to deliver best in class assets for our brand partners aligned to Dermstore guidelines
- Reporting performance vs target and driving strategy for continued growth of the function
- Budget management continuous review of partners available budgets and plans in place to maximize
- Continuous learning and development in understanding the Retail Media environment remaining specialist to deliver innovative media strategy for brand partners
What skills & experience do I need for this role
- Strong understanding of onsite advertising especially Criteo (or equivalent)
- Expertise in eCommerce platforms and product page optimization
- Experience with website analytics tools and A/B testing methodologies
- Comfortable and effective communication experience with both internal and external stakeholders
Whats in it for me
- Salary: $67500 $72500
- Hybrid work schedule: 3 days inoffice; 2 day WFH
- Office Location: New York City (Financial District)
- Medical Dental Vision plans
- 401K matched up to 5
- Generous PTO (Paid Time Off)
- Short and longterm disability
- Summer Fridays (early end time)
- Exclusive employee discounts on THG Brands
- Many more...
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
IC
Employment Type
Full Time
