Growth Marketing Manager Deposits
Growth Marketing Manager Deposits
Posted on :
18-04-2025
Employer Active
1 Vacancy
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Job Description
Were looking for a creative commerciallydriven Growth Marketing Manager to expand and delight our consumer customer base Personal Savings.
Youll be responsible for managing the complete customer life cycle: gotomarket activities acquisition and conversion activation crosssell upsell retention and engagement.
Collaborating closely with Product FinanceCommercial and with support of a fullyfledged Marketing team youll bring innovative growth initiatives to life and build commercial datadriven reports to determine their success.
From email SEO paid and programmatic to partnerships and affiliates youll be given complete ownership and autonomy to activate omnichannel campaigns across the entire funnel and customer journey. Working within the Personal Savings leadership team youwill be pivotal to design the unit growth role will include proactively working with your stakeholders and broader team to determine what success is and how to reach it within set budgets and timeframes.
As an ideal candidate youll be executionfocused analytical and imaginative wanting to break down the barriers between entrepreneurs savers and their bank. Youll be adept at using marketing technology for automation optimisation and analytics andare constantly bringing in new techand approaches that will propel our growth and best support customer outcomes.
What will I be responsible for
- Identifying and implementing omnichannel growth marketing campaigns with a focus on email content (including SEO) social media affiliates partnershipsand paid advertising
- Supporting gotomarket strategies for new product and feature launches across the UK and wider
- Introducing and testing new acquisition channelsbased on audience personas demographics product value propositions and buyercycles
- Pairing up with digital marketing teamand copywriters to activate paid and organic digital channels to acquire new customers
- Improving customer retention and increase the lifetime value of customers by delivering high quality campaigns that drive long term relationship and share of wallet
- Providing reallife customer competitor and market data and insights to our web brand and product teams to run A/B tests to improve conversion rates
- Creating and briefing copywriters designers and developers to create new campaign landing pages whitepapers and website improvements that deliver a better experience for customers and new prospects
- Curating performance reports for the leadership team that show the results of growth marketing initiatives and product performance and provide recommendations on improvements and new strategies
- Forging strong working relationships with our sales team and closing the feedback loop between top and bottom of the funnel so we can increase marketingdriven sales qualified leads
What do I need to excel in this role
- 5 years experience as either a Growth Marketing Manager or a more generalist marketing customer acquisition role working for a highgrowth fintech or startup company is preferred but not essential
- A strong commercial and growth mindset every marketer loves a cool campaign (we do too! but we are driven by the ones that deliver value to customers
- Good shortcopywriting skills and a creative mindset
- Experience creating compelling multichannel campaigns and content that can be A/B tested
- A determined handson cando attitude. You will lead and inspire others while also executing your own strategy
- Strong experience using different marketing automation platforms
- Experience in both B2B and B2C marketing is ideal
- Excellent project management and organisation skills
Benefits and Perks:
- Equity. We want people to have a stake in the business so that all our interests are aligned.
- 25 days holiday
- Personalized benefits optin to what matters to you
- Subsidised Private Medical Insurance with Bupa
- Enhanced maternity and paternity leave
- Wellbeing and social events
- Support causes that matter to you Volunteering time off
- Salary sacrifice schemes (Cycle to work nursery gym electric car scheme)
Required Experience:
Manager
Employment Type
Full-Time
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