Sr Manager Integrated Brand Activation
Sr Manager Integrated Brand Activation
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Salary Not Disclosed
1 Vacancy
Job Description
Were currently seeking a Sr. Manager Integrated Brand Activation to join our Headquarters team!
The Sr. Manager Integrated Brand Activation is responsible for developing and executing Mister Car Washs integrated brand activation strategy across paid owned and partner channels. This role will lead the planning and implementation of brand campaigns media strategy and social media initiatives to drive brand awareness consideration and growth. Additionally the Sr. Manager will partner crossfunctionally to ensure consistent brand expression and maximize the impact of marketing investments.
What You Will Do:
- Develop and execute integrated brand activation strategies that drive awareness consideration and business growth across paid and owned channels.
- Build lead and mentor a highperforming team fostering a collaborative and resultsdriven work environment.
- Lead the development and of brand campaign initiatives including creative development media planning and performance measurement ensuring strategic alignment and creative quality.
- Develop and manage brand content strategy and creative briefs partnering with internal creative team and agency partners to produce highquality content and maintain brand guidelines and creative excellence standards across all activation channels.
- Own social media strategy and channel management developing clear platform strategies and overseeing agency partners in content development and community management.
- Drive paid media strategy and across digital and traditional channels including budget allocation channel mix optimization and performance analysis.
- Lead the development of strategic measurement frameworks and KPIs for brand activation initiatives analyzing performance and providing recommendations for optimization.
- Manage relationships with creative media and social agency partners ensuring alignment with brand strategy and efficient use of resources.
- Collaborate with crossfunctional partners to ensure integrated planning and of marketing initiatives.
- Develop and maintain annual and quarterly planning processes for brand activation initiatives.
- Partner with broader marketing team to support new product launches promotions and business initiatives through paid and owned channels.
- Manage project timelines budgets and resources to ensure efficient delivery of brand activation programs.
How You Will Shine:
- Bachelors degree in marketing communications business administration or related field required. MBA or advanced degree preferred.
- 810 years of progressive marketing experience with emphasis on integrated brand marketing digital media and campaign development.
- Minimum 5 years of experience managing paid media campaigns and budgets required. Multiunit retail or consumer services experience a plus.
- Minimum 3 5 years of experience managing a team.
- Strong strategic thinking and planning capabilities with demonstrated ability to develop and execute integrated marketing programs.
- Deep understanding of media planning buying and measurement across traditional and digital channels.
- Experience managing social media strategy and content development at scale.
- Strong project management skills with ability to manage multiple complex initiatives.
- Experience managing and developing agency relationships.
- Strong analytical capabilities and datadriven decisionmaking approach.
- Excellent written and verbal communication skills.
- Strong leadership and collaboration skills with ability to influence crossfunctional partners.
- Proficient in Microsoft Office suite and common marketing technology platforms.
- Experience with marketing analytics and social media management tools.
What motivates our team:
- Excellent Benefits including medical vision dental PTO 401k etc.
- Career Progression with a high growth publicly traded company.
- Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.
- Modern office space in the heart of downtown Tucson.
- Onsite Fitness Gym and Bike Share.
- Employee Game Room and Lounge.
- Free Unlimited Wash Club Membership.
Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race color religion sex national origin age disability or genetics. We participate in the EVerify system nationwide.
Other details
- Job FamilyMarketing
- Job FunctionMarketing & Communications
- Pay TypeSalary
Required Experience:
Manager
Employment Type
Full-Time
