Product Marketing Campaign Manager

Were hiring a Product Marketing Campaign Manager!

The Role
The Product Marketing Campaign Managerplays a missioncritical role in driving business growth through the development and of highimpact marketing campaigns. This role is measured by outcomesfrom campaign performance to product launch successand is designed for a proactive leader who thrives on accountability and delivering measurable value.
You will lead endtoend marketing initiatives that connect product features and scientific benefits with consumer needs in compelling resultsoriented ways. Success is defined by their ability to take benefits and features and craft that into a compelling consumer friendly story to drive engagement support revenue goals and position the brand as a market leader.

Employee value proposition
At the heart of our company is a commitment to health wellness and meaningful innovationand in this role you wont just witness the impact youll drive it.
As a Product Marketing Campaign Manager youll step into a space ripe with growth opportunity where you can truly own your craft lead strategic initiatives and shape how our products connect with customers. Youll translate science benefits and claims into vibrant customer experiences that inspire action and loyalty.
Youll be part of a collaborative highenergy team that values fresh thinking strong relationships and the power of performance. With visibility into customer feedback and market impact youll see the realtime results of your work and help us continually level up through sharp marketing insights and competitive awareness.

Key Performance Objectives
Campaign ROI: Launch campaigns that drive awareness engagement and measurable results.
Marketing Materials Excellence: Evaluate and revamp content for clarity consistency and impactacross web email and product collateral.
Launch Readiness: Deliver highperforming fully coordinated product launcheson time and aligned across teams.
Strategic Leadership: Champion innovation and break the mold with fresh content and creative direction.
CrossFunctional Synergy: Inspire collaboration and accountability that drives better outcomes faster.

Essential Accountabilities
Lead Product Campaign Strategy: Develop and execute highimpact marketing campaigns across email social PR and digital to elevate our products and drive conversions.
Launch Leadership: Own product launches endtoendcraft launch briefs align crossfunctional teams and oversee asset creation and campaign .
Content that Performs: Create content strategies that turn features into benefits data into stories and insights into action. Constantly test learn and optimize.
Messaging Authority: Shape compelling product positioning and ensure alignment across all channels and departments.
GotoMarket Power: Drive GTM strategy for new products supported by research messaging and audience segmentation.
Team Collaboration: Work closely with R&D Sales Digital and Creative to deliver campaigns that deliver synergy and business value.
Customer Insight: Leverage market research competitive intelligence and trend analysis to discover opportunities and refine strategy.

PerformanceDriven Qualifications
7 years in product marketing or copywriting ideally within dietary supplements personal care or consumer health.
Bachelors degree in marketing Communications or a related field.
Proven success growing brand presence and campaign performance.
Strong storyteller with a knack for translating science and benefits into customerfacing messaging.
Thrives in fastpaced evolving environmentscomfortable with ambiguity tight timelines and high expectations.
Demonstrated leadership both in strategy and with a passion for mentoring and crossfunctional collaboration.
Highly organized selfstarter with strong communication project management and analytical skills.

The Ideal Candidate
You are a performancedriven marketer who is passionate about turning strategy into and data into direction. You understand the health and wellness landscape and have a track record of marketing campaigns that move the needle. Youre a strategic collaborator a sharp communicator and a natural leader who takes full ownership of outcomes.

About Plexus

Founded in gut health. Experts in microbiome. Plexus Worldwide headquartered in Scottsdale Arizona is a renowned directselling company recognized as a top employer. Over the past 16 years Plexus has dedicated itself to promoting hope health and happiness through its scientifically backed innovative dietary supplements weight management and personal care products sold primarily through Plexus Brand Ambassadors. As a sixtime Best Places to Work awardee Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering through the sale of products. Join us to be part of a team that values people innovation wellness and community impact.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

• We are One Plexus.
• We are accountable.
• We get the job done right.
• We empower others.

Benefits

• Highly rated and competitive medical plans.
• 401k with company match and immediate vesting.
• 1on1 personalized health coaching.
• Many other voluntary benefits.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process please contact us directly at .

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