Principal Associate Brand Web Strategy

Principal Associate Brand Web Strategy

The Capital One Brand team is seeking an experienced Web Operations & Site Strategist to lead and support our software line of business. Capital One has taken a bold journey to build a technology company while operating in a complex highly regulated business. Through this journey weve developed a suite of internal solutions uniquely designed to meet the challenges of a digitalfirst cloudfirst business at scale and are exploring making them available to others through a new line of business Capital One Software (COS).

Were looking for an accomplished website marketing strategist who will work with multiple teams to develop and implement grounded plans to evolve manage and optimize the Capital One Software website.
The person in this role will set the strategy and lead website management operations that drives the channel goals and elevates the Capital One Software brand.

What youll do:

Strategy

• Develop overarching website strategy for Capital One Software website working with stakeholders across Brand & COS team

• Create and execute intentspecific website strategies to support campaigns events and other business needs as part of the marketing channel mix (e.g. new landing pages updates to existing pages & structure etc.

• Manage a wide range of stakeholders and work diligently to gather website intent/needs understand their priorities and develop the roadmap including the development of new experiences and experimentation to optimize the experience for prospects and customers

• Lead strategic decisionmaking process to guide prioritization of development and design resources that support site development site maintenance and hygiene processes

Operations

• Manage daytoday operations within the site including publishing new content updating existing content ensuring theres proper tagging & analytics setup etc.

• Own intent & create briefs for site creative needs in support of campaigns & events

• Lead site governance planning including regular reviews & audits with stakeholders

• Implement SEO recommendations such as onpage optimizations content updates etc.

Analytics

• Facilitate learning through qualitative and quantitative research including UX analysis competitor/peer review and A/B component testing to continually improve the site experience

• Review site tagging and own tagging process for campaign needs

• Report out channel KPIs to leadership and stakeholders

Who you are

You want to be an EVIDENCEBASED MARKETER.

• Your curiosity is endless. Theres always something else to learn.

• Youre flexible and not afraid of changein fact you welcome the challenge.

• You share your point of view but seek out what might be missing and listen.

• You have big ideas and know the best on loop es are driven by proof persistence and patience.

• Youre a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isnt mandatory it certainly seems to follow you.

• You careabout the work your team and the customers you serve.

Basic Qualifications

• Bachelors degree or military experience

• At least 3 years of experience in a digital marketing role

• At least 1 year of experience in a website management role

Preferred Qualifications

• At least 5 years of experience in Tech SaaS or B2B marketing

• At least 5 years of experience in a strategic Website Manager or Product Manager role within the SaaS space

• At least 3 years of experience working within a large company

• Highly organized and detailoriented with experience in agile processes crossfunctional and matrixed teams

• Experience with Enterpriselevel CMS & site UX principles

• Analytics driven with strong experience in Google Analytics or Adobe Analytics

• Experience with running site A/B testing efforts via tools such as Adobe Target Optimizely etc

• Familiarity with web technologies including basic understanding of HTML/CSS/JavaScript

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum fulltime annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for parttime roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total wellbeing. Learn more at theCapital One Careers website. Eligibility varies based on full or parttime status exempt or nonexempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting ator via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for thirdparty products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).